Keidra Chaney

Chicago, IL USA
Website: http://www.keidrachaney.com
Contact

Professional Experience

Freelance writer and blogger for online media startups, magazines, and social media focusing on technology, pop culture, and women's issues. I write B2B and B2C blog posts, social media content, e-mail and e-books for boutique advertising agencies, start-ups and more. I'm also the editor of a pop culture blog called The Learned Fangirl.com. I am well-versed in digital analytics and measurement for bloggers and web publications. I train bloggers, businesses and non-profits on how to use digital analytics to optimize their web presence. I live in Chicago.

Expertise

Content Editor (online)
10 Years
Writer
15 Years
Social Media
7 Years

Specialty

Women's Issues
8 Years
Technology
3 Years
Music
10 Years

Industries


Magazine - Local/Regional magazines
12 Years
Online/new media
10 Years
Advertising agency
5 Years

Total Media Industry Experience

10 Years

Media Client List (# assignments last 2 yrs)

Built in Chicago (3-5), NewCity (10+), ALARM (6-10)

Corporate Client List (# assignments last 2 yrs)

Gante Ltd. (1-2), Zlato (1-2)

Technical Skills

Web Design Web Analytics

Computer Skills

Google Analytics Webtrends Google Website Optimizer Blogging Software: Wordpress, Movable Type Microsoft Visual Studio iMovie Simply Measured Radian6

Awards

2009 recipient of Community Renewal Societys 35 Leaders Under 35.

Showcase

Editing

Clamor Magazine People Section
(Clamor Magazine 3/1/2005)
Editing sample from Clamor Magazine, a bi-monthly publication of progressive politics, arts, and culture, where I edited the "People" Section for two years. The "People" Section of Clamor focused on first-person essays, interviews and profiles.

Content Marketing/Corporate Blogging

Is Soul Food Extinct in Chicago?
(Food Genius 9/25/2011)
Chicago's soul food restaurants, once a cornerstone of Chicago's African-American communities are disappearing.
How to Track E-mail Campaigns With Google Analytics
(SImple Relevance 6/12/2013)
If you're only looking at open rates or click-through rates to measure the effectiveness of your email campaigns, you're only getting half of the story. Remember to consider metrics beyond the click - including visits, unique visitors and conversions - to gauge the overall success of your email camp
ebook - The Word Nerd's Guide to Analytics
(Blogalicious Guides 10/1/2013)
Are you a more of a word nerd than data geek? Never fear, analytics can be painless and a great way to get into the heads of your readers and create fantastic content.
E-mail Newsletter
(Food Genius 9/11/2011)
Created copy and graphics for Food Genius e-mails
Measuring Social Media ROI Doesn't Have to Be Tedious!
(435 Digital 9/1/2010)
"Social Media ROI" is the phrase on every marketer's lips these days. It's understandable; as more companies devote more of their budgets to social media, the question of what it means for your company's bottom line becomes more of a priority.
3 Ways to Measure Social Media Engagement
(435 Digital 10/4/2010)
We've talked in previous posts about how to measure return on investment (ROI) and the concept of return on engagement (ROE), monitoring the tangible effects of social media buzz. But how do you do this? And where do you start?
Chicago: The Hot Dog Capital of America?
(Food Genius 8/27/2011)
The Chicago-style hot dog stands tall as the Windy City's food ambassador to the world, from the traditionalist dogs at Portillio's to the exotic game sausages at Hot Doug's. Hot dogs are serious business in the Windy City.
Food Genius Blog
(Food Genius 7/1/2011)
Wrote content for Food Genius blog from 2011 to 2012
The Learned Fangirl
(7/1/2007)
A blog about social media and online culture, edited by Keidra Chaney and Raizel Liebler.

General

Lollapalooza Survival Guide
(NewCity 8/1/2013)
"Make no mistake: Even if you're a festival pro, Lollapalooza can be a challenge. It takes place on what is usually one of the hottest weekends of the year in Chicago, and the massive size of the festival's audience and lineup can easily overwhelm..."
Sister Outsider Headbanger
(Bitch Magazine 6/1/2001)
I'm not sure exactly when or how it happened, but at some point in my childhood I began to think I was a white guy trapped in the body of a black girl.
Art Preview: Busted Amp
(Time Out Chicago 6/27/2008)
"They're the names behind the hand-crafted posters you've ogled at Reckless Records and covertly ripped off the walls at Schubas: Mat Daly, Sonnenzimmer... After years of defining the look of Chicago's indie-music scene, the city's top screenprinters show off their personal aesthetics in Busted Amp.
Groupon issues a challenge to Square with today's Gnome release
(Built in Chicago 5/19/2014)
"Groupon today announced the launch of its new iPad-based point-of-sale system for local retailers, called Gnome (pronounced "Gee-nome")."
Cursed: Enemies with the Industry
(ALARM 7/12/2008)
"The nihilistic lyrics and abrasive sound of Ontario hardcore act Cursed easily defy any stereotype of perpetual good cheer routinely lobbed at Canadians... "
"Scandal," Olivia Pope and the Privilege of Being an Anti-Hero
(For Harriet 5/20/2013)
"But maybe, just maybe, we aren't looking for positive. Maybe we are looking for over-the-top, morally gray, complicated, nutty. The kind of things we enjoy in shows like Mad Men or The Sopranos. " -originally posted in The Learned Fangirl
Twitter and Multicultural Audiences
(Diversity MBA 4/1/2011)
How companies are using Twitter to reach out to culturally diverse social media audiences
Interview: Hip-Hop Artist Kid Sister
(Chicagoist.com 8/2/2007)
This Sunday night will be quite the homecoming for Kid Sister (born in south suburban Markham as Melisa Young). Now based on the northwest side, the cheeky MC is riding high on nearly a year-and-a-half of burgeoning it-girl buzz ...
Twenty years ago: Nirvana plays last Chicago show at the Aragon Ballroom
(Chicago Sun-Times 11/24/2013)
"Logan Square graphic designer Pat Hilander attended the infamous October 25 show. Having heard rave reviews of the October 23 concert, he anticipated an epic show that night. "It was a trainwreck from the very beginning," he said.
Q&A: Intronaut on rhythmic concepts and melodic vocals in metal
(ALARM Magazine 3/28/2013)
At a time when the definition of "heavy" music seems to get narrower and narrower, LA quartet Intronaut continues to push forward, continually redefining its own sound and challenging genre conventions. One could call it "post-rock" or "prog/fusion metal," but labels only serve to limit its sound.
LA's OVGuide one of first 50 apps in Google Glass store
(Built in Los Angeles 6/2/2014)
While many consumers are still trying to figure out what exactly Google Glass actually does, online video content syndication platform OVGuide has fully embraced the wearable tech trend, recently launching an application for Google Glass. It is one of the first 50 applications in the Google Glass st
Blacks in Geek Culture: The Final Frontier?
(For Harriet 2/15/2013)
There are tons of us: black, geek, proud - and generally invisible in portrayals of mainstream geek culture. And let's face it, geek culture is mainstream.