Sarah Stanfield

Jackson Heights, NY USA

Professional Experience

As a specialist in public relations and marketing materials, I create copy designed to grab the interest of a target audience in a particular product, service or organization. I’ve written press releases, bylined articles, case studies, newsletter articles, blog posts and social-media copy, among other types of collateral. Some of the topics I’ve covered include advertising, education, entertainment, fashion, marketing, music, pet care and technology. Below please find some of my writing samples. Feel free to contact me for me additional clips and rate information.

Expertise

Copy Editor
15 Years
Editor
15 Years
Writer
15 Years

Specialty

Business (general)
15 Years
Entertainment
15 Years
Technology
15 Years

Industries


Magazine - Trade magazines/publications (B2B)
4 Years
PR (firm) - Small to mid-sized corp. clients
10 Years
Newspaper - Community
1 Year

Total Media Industry Experience

15 Years

Media Client List (# assignments last 2 yrs)

TechDecisions Media (10+), Bill LaBrie (novelist) (3-5), NewBay Media (1-2), Salon.com (1-2)

Corporate Client List (# assignments last 2 yrs)

A Root Productions (10+), D. Pagan Communications (10+), Lauren Originals (10+), Wise Public Relations (10+), Delicate Savage (1-2), Renegade (10+)

Other Work History

Managing editor, Television Broadcast Magazine; South Queens editor, The Queens Chronicle, PR Account Executive, Pipeline Communications, PR Account Executive, D. Pagan Communications. Published in New York Post, Time Out New York, Salon.com and Videography.

Foreign Language Skills

Conversant in Spanish. Able to read Spanish and Portuguese.

Computer Skills

Word, Excel

Equipment

Mac laptop (goes anywhere) and audio recorder.

Work Permits & Visas

U.S. citizen

References

Please contact me for references

Associations

American Business Women's Association (ABWA), Femfessionals, Public Relations Society of America

Showcase

PR Writing - User Stories

Clear-Com Eclipse, Tempest and V-Series Headline HBO's <i>The Newsroom</i>
(D. Pagan Communications 6/25/2012)
This user-story press release discusses the use of intercoms manufactured by Clear-Com, a maker of professional communications systems, by the popular HBO series <i>The Newsroom</i>.
Governors State University Gives High Marks to Studio Technologies Intercom Interfaces
(D. Pagan Communications 3/2/2015)
This user-story press release examines the role Studio Technologies' intercom interfaces played in helping Governors State University in University Park, Illinois, leverage its Dante network for its campus-wide fiber communications network.

Journalism

HD Editing Storage
(Broadcast Engineering 6/1/2007)
For studios and post-production facilities handling massive amounts of HD material daily, a good storage solution is necessary to avoid bottlenecking and delays. This article explores what to look for when choosing the right system.
A Thwarted Olympian Tells Her Story
(Sports TV Production Magazine 8/1/2004)
Hitler cheated Margaret Lambert, one of the best high jumpers in the world, out of her shot at Olympic gold. Almost 70 years later, an HBO documentary tells her amazing story.
The Sounds of <i>Breaking Bad</i>
(GC Pro Audio Solutions 3/1/2012)
An in-depth look at how Dave Porter, <i>Breaking Bad</i>'s show composer, created the hit program's eerie and subtly menacing score.
<I>Smallville</I>'s Man of Steel
(DigitalTV Magazine 8/1/2002)
The real star of the WB's hit teen Superman show is not who you think. Meet Al Gough, the co-creator of one of TV's most popular series.
<I>Angel's</I> Heavenly Creatures
(Videography Magazine 3/1/2004)
It's a phenomenon. It's a cult. It's <I>Angel</I>, one of TV's most visually innovative series.
Putting the Class Back In Reality TV
(Videography Magazine 10/1/2003)
Yes, Virginia, there is some classy reality programming. R.J. Cutler's <I>The Freshman Diaries</I> is just such an example.
Magical Mystery Tour
(New York Post 1/11/2006)
Botanicas, the Latino spiritual shops born in East Harlem in the 1920s, are flourishing in Queens, New York City's most ethnically diverse borough. Highlights from a tour of the botanicas clustered along Roosevelt Avenue, a veritable botanica boulevard.
I Wanted a Tan, But I Wound Up in the Hospital
(Salon.com 3/20/2011)
It took a second-degree sunburn to get me to come to grips with a lifelong obsession with bronzed skin.

PR Writing - Thought Leadership

Wearables: It's Time for a Return to the Secret Advantage
(VentureBeat.com 3/9/2015)
In this article, written for Forest Young, Interbrand, on behalf of Wise Public Relations, Young reveals the secret to making wearable technology a consumer success story.

PR Writing - Professional Services

MOTIVE Makes Art Pop for Warhol Museum Display
(D. Pagan Communications 10/14/2010)
This client-project press release reveals how the creative services agency MOTIVE created a sleek, stylish graphics package for The Andy Warhol Museum's new HD lobby display.

PR Writing - Blog Post/Newsletter Article

Roar for Good: A Wearable That Can Prevent Assault
(WearableStyleNews.com 7/29/2015)
This blog post, written for Renegade's WearableStyleNews.com blog, reports on a wearable device that a woman can push to signal her contacts for help in an emergency situation.
FIT Pet Fashion Success Story: Abby Kass, Les Pets En Voyage
(International Association of Pet Fashion Professionals 5/14/2015)
This blog post and newsletter article profiles Abby Kass of Les Pets En Voyage. A graduate of the Fashion Institute of Technology (FIT)'s Pet Product Design and Marketing Certificate Program, Kass founded a company that makes travel souvenirs for pets.

Corporate Work - "About Us" Page

About Delicate Savage
(Delicate Savage 6/1/2015)
This "About Us" page for the website of the fashion brand Delicate Savage tells the story of the company and its founder.

PR Writing - Case Study

NEP Case Study: <i>Big Brother U.K.</i>
(NEP 5/1/2012)
This case study for NEP, a provider of mobile broadcast production services, details how Roll to Record, NEP's U.K. subsidiary, assisted the popular reality television program <i>Big Brother U.K.</i> when it required a full upgrade to high-definition television production.

PR Writing - Partnership Announcement

RTW Names Magnetic Media Its Exclusive Distributor in Poland
(D. Pagan Communications 3/19/2014)
This press release announces a new distribution partnership between RTW, a manufacturer of audio-metering solutions for professional broadcast and audio applications, and Magnetic Media, a distributor of professional broadcast and audio products in Poland.