Le Monde: Italian Prime Minister Silvio Berlusconi Sees the World as a Breast

Via adsoftheworld

Advertising Agency: Publicis Conceil, Paris, France
Chief Creative Officer: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Bénédicte Potel

Mediabistro event

Former HarperCollins CEO Joins eBook Summit
Dec. 15-16, 2009, NYC

Former HarperCollins CEO and Open Road Integrated Media co-founder Jane Friedman joins eBook Summit with her business partner, film producer Jeffrey Sharp, to deliver a keynote session about the future of the publishing industry. The Summit will also feature innovators from Google Books, Sony, BBC, and Publishers Weekly. Register today!

Friday Odds and Ends

Deutsch NY promoted Stephen Murphy to executive VP, customer and data strategy and a host of others. link

Brent Smart was named EVP/MD of BBDO West. link

-Twitter reaches out to its premium accounts. link

-Luxury brands are embracing the web. link

-YouTube adds auto-captioning. link

-The ad industry added 800 jobs in September. Phew. link

-Conde Nast unveiled an initiative to build digital mags. link

-Digital firm Tribal Fusion welcomed former Yahoo! Europe Head of Ad Product Strategy, Tim Brown, as European General Manager.

-Digital media predictions for 2010. link

-You want your Black Friday list? You got it. link

More: "Thursday Odds and Ends"

You Need a Couch? Dis Guy's Got it Fa Youz

Forgetting to turn the caps lock off, Jerks in Your Area has another amusing post from this guy:

YO THIS SHIT IS THE BOMB IST A FUCKING DOPE ASS MATTRISS N THIS SHIT IS MAD COMTFORABLE!

I BET DIS SHIT LIEK 2 G'S AT SLEPY'S OR SOME SHIT BUT YO SINCE I FOUND IT BHNED THE PIGGLY WIGGLY IM JUS SLEEING IT FOR LIKE 12 BONEZ. I JUS GOT TO GET DAT CHEEZ T GET MY BLUNT ON YA HEARD!

N YO THIS MOTHERFUCKR IS FULL SIZED SO FUCK THAT TWIN SIZE SHTI!!!

Hair gel, the club Hunka Bunka (kid above for reference) and terrible grammar seem to be a plus.

More: "Your Contextual Ad Flub of the Day"

Farfar Co-Founder Joins Mother NY

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Mother NY appointed Farfar alum Nicke Bergstrom as creative director. Bergstrom--who co-founded Swedish firm Farfar in 2000 and won a Cannes Lion Grand Prix in the process--will report to ECDs Linus Karlsson and Paul Malmstrom and will serve with CDs Michael Ian Kaye and Tom Webster.

kstrong>More: "Mother NY Welcomes Eugene Fuller to the Fold"

Google Takes Care of Your Bum

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If you're Apple, Microsoft, etc., you might want to take advantage of pooing on this Google-branded toilet paper. While the Mountain Valley, CA giant hasn't said anything, Engadget offers a slogan that seems lost in translation: "Very long, soft, smooth. Of high vacuum, because you always!"

Via HuffPo

More: "Rupert Murdoch Wants to Boycott the Digital Newsstand"

Is Advertising Irrelevant?

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Gitamba Saila-Ngita asks "Is Advertising Irrelevant?" in a post on his posterous, above a quote from Tim Manners' book, "Relevance: making stuff that matters". We'll be the first to admit that this quote is taken out of context, so the point of this post is not to lay it on Manners, rather discuss the proposition as a means to clarify where the business is currently sitting. Philosophy, sorta.

"...Advertising is no longer relevant and therefor no longer accountable because, in the overwhelming majority of cases, it does not help anyone solve any problems or live a happier life. It is simply an annoyance. Instead of addressing the question of how to make themselves relevant to consumers, advertisers tend to go in the opposite direction, which is to dream up new ways to disrupt our lives with their irrelevant messages."
Anyway, communication is an ongoing process with a lot of noise and even more differentiation, to the point that it's often difficult to discern ads from news from phone calls. But that doesn't really matter because at the end of the day we only pay attention to the messages that a) move us or b) we have to pay attention to because it's our job or detrimental to our lives some how.

So how does advertising fit in and in what ways, if any, is it still relevant. This is your chance to anonymously defend what you do. But pretend your name is on the answer — and let's see what you're made of.

More: Love the comments in this story

Friday's Illegal Ad: The Lord Doth Gameth

Lord help us, it's like the Wii but only holier. A new (faux) ad for some organization called Mass We Pray lets loose with some family fun in the name of crucifix-wielding, pew-sitting, rollicking good time. It's for a game called Dante's Inferno, but can't we just go back to Scrabble?

Via

More: "The Death of (Direct)TV Means the Resurrection of Jesus, Heath, JFK"

Agency Takes Restrictive Approach to Employees' Web Usage

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As of today, a certain shop has restricted employees' use of the inter Webs by blocking a few sites that require high volumes of bandwidth. The move is being pushed as a money saving strategy that in reality probably will do just that, despite leaving employees without access to content that is arguable valuable to their work.

We're told employees of this shop's offices can say goodbye to: YouTube, BBC, iPlayer, Spotify, Channel4, SkyPlayer and Google Videos — each of which will eat bandwidth like a whale sucking krill.

First off, let's not worry about which shop is doing this. The question I'd like to pose is: does having access to these sites improve your ability to know what's happening out there or does it make it harder to do your work? Probably both, but let's pick a side, shall we?

Update: The agency just got back to us and informs that they're not blocked as of right now.

More: "Brand Loss Eckos Thru the Web"

Scrubbing Bubbles Will Watch You Shower, Leer, Make Hilawkwarious Comments

Method brand cleaners might stare at you as you stroll through target, but at least they don't reside in your bath, waiting for you to sexily step in the shower (whilst nude), only to behave like a semi-drunk man who likes watching ladies in the shower. Also known as everyone.

More: "Mick Jagger's 17 Year Old Daughter Half-Nude in Hudson Jeans Campaign"

We Hear: Layoffs Have Begun at Campbell Ewald

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Tips are trickling in telling us Campbell Ewald is laying people off today. If you know more about what's going on, please email agencyspy at mediabistro dot com. You can also Tweet us via @agencyspy, IM at agencyspy or call our tip line, 212.547.7935.

Update: Confirmed. Still no details.

Update 2: We've managed to get some details from an anonymous source. Word is about 30 people will be let go today, and the process will be similar to the last time — ie cardboard boxes are prepared and people are being asked to leave immediately. Not sure if they'll be allowed to box up their things and leave or if they'll leave the boxing to HR. If you recall, the last round went this way, and laid off employees came back to the office and were handed their boxes outside. Like a drive-thru.

We're also hearing that EVP, Director Human Resources Debbie Osborn is not in the office today and that someone else is swinging the proverbial ax. That glass door must feel extra heavy today.

No word on how much severance is being doled out.

More: "Tony Hopp's Email to Campbell Ewald Staff About Chevy Review: Timid"

Notional: "We know how to get the Web excited."

notional_logo.jpg

Last night was the launch party for Barry Diller's latest venture, Notional. You may know this young production company for their show 'Chopped' on the Food Network. The shop's lead, Ricky Van Veen, is best known for co-founding CollegeHumor.com. Ben Silverman, formerly of NBC Entertainment, will play a role as well — though what that will entail is yet to be revealed.

In an interview with PRNewser's Joe Ciarallo, Van Veen explains the platform distribution model for his company's content as well as how he hopes to market the work. "We know how to market — how to get the Web excited," said Van Veen, who is in his late 20s.

Maybe the most interesting part of the conversation came from Ciarallo's first question. Catching Van Veen somewhat off guard, Ciarallo asks the Web entrepreneur to explain his company in 10 seconds. Van Veen has said in previous interviews that if an idea can't be explained in 10 seconds or less, it won't make it on the Web. Increasingly, Web success is the overall marker for WIN, so be sure to watch and see what he said.

More: "College Humor: Exceedingly Legit"

Today on the Menu: Talent is Overrated, Which Means You Should Practice More

gc_home_bg.jpg

Today's guest was author and Fortune Editor-at-large Geoff Colvin, whose book 'Talent is Overrated' leans on 30 years of scientific evidence to show that our belief that talent is inherent is misplaced. According to Colvin (and aforementioned research) talent tends to be fleeting whereas true skill is honed over hours and hours of training. The best example of this is probably Tiger Woods.

Practically speaking this means we can all aspire to greatness, with enough training. How much? If you believe Malcolm Gladwell, 1,000 hours a year (or about 3 hours per day) for 10 years. Sounds daunting because it is — and ultimately it means most of us will only be marginally proficient despite our aspirations for greatness. Moral of the story, says Colvin: practice.

More: Episodes of the menu

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