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PR, Perfected: Crisis Management

Handle a scandal like a pro

By Whitney McKnight – May 19, 2008
Sometimes, bosses and clients do stupid things. Crazy -- even tragic -- stuff happens and bosses and clients go all human on us, indulging their instinct to avoid pain and scrutiny instead of doling out the scoop. When that happens, it's up to cool-headed, quick-thinking crisis communications professionals to turn not-so-good news into not-so-much news. Here, two veterans of this ...

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