How to Pitch: Diabetic Living

Pitch positive pieces with "real-life" appeal

May 22, 2008
Circulation: 425,000

Frequency: Quarterly

Special issues: None

Background: Defined in its mission statement as "a resource for taking charge of your diabetes while enjoying a balanced, satisfying life," Diabetic Living, launched in 2003 as a Better Homes and Gardens food/special interest publication, ran exclusively recipes for the first couple of issues. But, recalls senior editor Kelly Rawlings, readers requested additional health information, and ...

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