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How to Pitch: This American Life

A solid main character is essential to get an American Life, though previous radio experience isn't required

By Ethan Klapper – June 13, 2008

Circulation: 1.8 million listeners each week.
Frequency: Weekly
Special broadcasts: Theme show every week -- recently, for example, "Enemy Camp," "20 Acts in 60 Minutes," and "Media Fringe."

Background: This American Life (TAL) was founded in November 1995, with two producers and the host broadcasting a show on Chicago's WBEZ. That host was Ira Glass, and today he and his crew of five producers hold down offices in both ...

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