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mbManage: Transforming Lackluster Talent Into Productive Performers

Transform a so-so staffer into a wellspring of productivity with these tips from media-biz pros

By Maya Avrasin – June 20, 2007
Welcome to mbManage, a new AvantGuildAvantGuild feature exploring workplace issues for media professionals who want to grow their responsibilities, manage their staffers, and advance their careers. This, our third installment, explores how to motivate a struggling employee. Jerry* is a stellar broadcaster -- constantly brainstorming story ideas, conducting himself appropriately in the public eye, and positively contributing in news meetings. Yet, whenever he appears live on-camera, he can barely muster a phrase or string his thoughts together. Thirty years ago, this type of behavior was cause for dismissal, as news directors followed the sink-or-swim model of managing. But ...

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