So What Do You Do, Allison Arieff?
The former editor of Dwell opens up on design, sustainability -- and her 'cool' new job
June 27, 2007
When we last asked Allison Arieff "So What Do You Do?" way back in 2003, she was editor-in-chief of a three-year-old magazine named Dwell, the little shelter publication that went on to become a hit with a growing design-crazy audience. But after citing differences with the magazine's mission in August of last year, Arieff left her position for a role as senior content lead at multidisciplinary design firm IDEO. Leaving Dwell also opened up other opportunities for Arieff: She currently writes a TimesSelect blog and will begin writing the regular "Living Design" column for the Op-Ed section of the New York Times in September. The author of the books Prefab, Spa, and Trailer Travel: A Visual History of Mobile America talks to us about life after Dwell, what's exciting about design today, and why the prefab industry is like organized crime.Name: Allison Arieff Position: Senior content lead Company: IDEO Education: B.A. in History, UCLA; M.A. in Art History, UC-Davis; Ph.D coursework in American Studies, NYU Hometown: Fort Hood, Texas First job: Valet parking attendant Resume: Editor-in-chief (2002-2006) and senior editor (2000-2002) at Dwell; editor, Chronicle Books; assistant editor, Oxford University Press Birthdate: October 29, 1966 Marital status: Married, one child Favorite TV show: "Invariably the quality drama that gets cancelled." Last book read: No One Belongs Here More Than You by Miranda July Most interesting media story right now: "Maybe the media itself and what's happening to it -- and of course the '08 campaign." Guilty pleasure: "The Project Runway/Top Chef/Top Design genre on Bravo."
You've made a pretty unique career move: You were an editor-in-chief of a magazine covering design, and now you're working at headline-making design firm IDEO. How does it feel to be on the other side? What's it like working at IDEO? As cool as we think it is? You seem to have your own diversity of knowledge and perspective from having three very different degrees: a B.A. in History, an M.A. in Art History and a Ph.D in American Studies. How have these areas of study come together to inform your career? I got a job with Random House and started at the absolute bottom of the ladder there but all the interests I'd cultivated and the skills I'd acquired over the years really seemed to come together at that time. Editing just made sense -- and in just about five years I moved from editorial assistant there to editor-in-chief of Dwell. Though all the paths I took seemed quite disparate at the time, it feels like everything I've learned along the way resurfaces just when I need it. And you were also at Dwell from the very beginning, which started an incredibly interesting chapter not only for shelter and architecture magazines but also for design and sustainability in the U.S. What was it like? Could you feel the country start to warm up to the Dwell message? In the beginning, I think architects and designers appreciated the kind of unslick-ness of Dwell, and really responded to our interest in not just showing stuff but in telling the story behind the design process. Dwell's growth felt (and was) gradual -- first it seemed no one had ever heard of the magazine. But then, I'd get on an airplane and see someone reading a copy and feel very excited to be a part of it all. When the media became interested in the whole prefab thing, I could most definitely feel the country start to respond to Dwell and it was pretty great. And the fact that the magazine really began to expand the larger conversation about things like prefab and sustainability has been super exciting -- certainly more than I could have hoped for.
"Prefab has become like the mafia for me."
You've been writing about design for the Times, too. Has explaining design to a more mainstream audience helped you to see it in a different way than you did at Dwell? You wrote a book, Prefab, which came out in 2002, way before the industry was transformed by the current boom of consumer demand. Almost five years later, what changes have you seen in the way prefab is perceived? Will there be a Prefab II? But it hasn't changed for everyone. The majority of prefab houses are just as cookie-cutter now as they were five, 10, 20 years ago. There is indeed a great interest in prefab; however, the transformation you mention in the industry has not really occurred, and the number of modern prefab homes actually built remains quite small. The housing industry is not the most innovative or groundbreaking -- I mean really, how much have houses changed in the last 50 years? They've just gotten bigger! Change can happen, but it isn't happening as fast as anyone would like. I remain optimistic about the future of prefab though I am perhaps a bit more realistic about what is possible and how fast. The Museum of Modern Art in New York is organizing a prefab exhibit, which is very exciting. As for a Prefab II, I'd like to wait and see what emerges from the fascinating work being done with digital prefabrication and rapid prototyping. You mention two areas of technology that are really going to change the way designers work. What designers and architects, or maybe even bigger trends, are exciting to you at the moment? Are these two of the concepts you'll be looking at through your work at IDEO?
[Alissa Walker is editor of mediabistro.com's design blog UnBeige.] |
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When we last asked Allison Arieff "




