Welcome to Blogging
Whether you’re an author building your marketing platform, a freelance writer creating an online portfolio, or a business owner growing your customer base, starting a blog can help you stand out. Your blog can be essential for your content marketing strategy and can be used to grow your audience across social platforms.
This 101-level course is intended for beginning bloggers who want to learn the best practices for creating a blog strategy from scratch. From monetizing your content, utilizing metrics and SEO, to creating a short and long-term business strategy, this course will help you build your authority as a writer, connect with audiences and drive sales for your business.
Skills You Will Learn
Select a platform, posting strategy and promotional extensions that make sense for your brand and business
Utilize strategic and creative approaches to building quality content
Secure sponsors and partners to grow revenue without compromising content
Incorporate third-party ads and affiliate marketing strategies
Successfully sell products and services on your blog
Leverage reader feedback to grow your audience
Make sense of analytics and free research tools to understand who’s reading your content
Manage potential security threats, and the importance of keeping back-ups
Create a short and long-term business strategy, including an exit plan
Session 1
The Basics of Blogging
- Lesson 1: What is Blogging?
- Lesson 2: The Setup
- Lesson 3: Content is Key
Session 2
How to Monetize Content
- Lesson 1: Sponsorships and Strategic Partnerships
- Lesson 2: Third-Party Ads and Affiliate Marketing Strategies
- Lesson 3: E-Commerce
Session 3
Metrics and SEO
- Lesson 1: Analytics
- Lesson 2: Engagement
- Lesson 3: Know Your Competition
Session 4
The Next Level of Blogging
- Lesson 1: Security Threats
- Lesson 2: Planning
- Lesson 3: Buying Other Blogs
