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Intro to Magazine Publishing

Learn how to be an effective sales rep and publisher

Course is closed.
Intro to Magazine Publishing

WHEN 6 weeks, Wednesdays, June 4 - July 9, 6:45-9:45 pm

WHERE New York (Soho)

LEVEL Intro

PRICE
$425 ($400 for )
more info

Course Details

Magazine publishing and advertising is an extremely lucrative and growing field. This class will investigate every aspect of a successful magazine publishing career. We will explore what is needed to make a magazine succeed, and how magazines work from a business perspective. Throughout the class, students will create a concept for a magazine from editorial vision to desired demographic marketplace and circulation goals. Learn how to create buzz with effective marketing, promotion, and public relations. Learn how circulation numbers relate to building a subscription and newsstand base.

We will also cover the financial responsibilities of editorial and advertising to turn a profit within a business plan. We'll talk about creating an audience, media buy, and target consumer for agencies and clients. We will also look at ways to obtain new revenue streams through online, promotions, events, and strategic partnerships.

Guest speakers for this class have included:
--Steven Greenberger, Vice President/Media Director, SLG Advertising (formerly of Zenith, Grey, and Inititive Advertising)
--Jeffrey Kimmel, Associate Publisher, Men's Fitness
--Christopher Napolitano, Editor-in-Chief, Playboy
--Phyllis Rotunno, VP of Circulation, Playboy

In this class, you will learn:

  • How a magazine works, from the ground up
  • How to make a magazine sell
  • How to integrate sales, marketing, and editorial
  • The importance of circulation and research when attracting advertisers
  • Integrated marketing -- blogging, emails, and traditional promos
  • How to start a magazine
  • The business side of magazine publishing
  • What makes a magazine successful or not

To apply:
Please submit a letter of interest (including a brief work history).

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Instructor Bio

Richard Kinsler's Courses

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Richard Kinsler
Richard Kinsler has worked in magazine publishing for over 30 years in ad sales, marketing, corporate, and publishing. He was publisher of Mademoiselle and New York magazine, and executive vice president/publisher of Playboy. Richard was also president of a media agency that worked on well known national brands and clients.

Testimonials


I think Richard Kinsler is well informed and has a great way of making the class feel comfortable, willing to express thoughts, and ask questions. He was a wonderful instructor that encouraged us to get what we needed from his class by making himself available. -- Danisha Rolle

"As a first-time publisher, the class was a HUGE help to me. In just 6 weeks, I learned enough to save me thousands of dollars in starting my own magazine. Richard was helpful and open to calls and e-mails outside of class, and our guest speakers gave real-world advice that will last me a lifetime." -- Donya Floyd

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