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Copywriting: Mastering Ad Writing
For writers and designers: break into advertising!
Course Details
Learn how to think, see, and create from the unique perspective of a copywriter as you take part in creative exercises and practical, hands-on learning. Once you learn the basic formulas and structures of writing a print ad, your copywriting will translate easily into various media. Add some creative inspiration and a love for trends and brands and you're on your way to writing breakthrough ads. In this introduction to copywriting, you'll learn the art of coming up with concepts and headlines for both short, headline-focused ads as well as long copy (brochures, web etc.). In this class, your talents will be nurtured as you learn the essentials. This course is open to anyone with an interest in advertising, including students, professionals, writers, and designers. No previous advertising experience is required. If you're already working as a writer or copywriter, you'll refresh your experience, learn from a new perspective, and practice creative assignments. In this class you will learn: This class will mimic how projects are assigned in an ad agency. Each week you will be required to write ads (usually three executions) according to the assignment as per the lessons and creative brief, which you will post for feedback. Class time will consist of work review, instruction, and brainstorming exercises. Assignments also include reading magazines and journals. You can expect 3-5 hours of homework time each week. Admission Requirements
Related CoursesTell me when courses like this are scheduled. Intro to Marketing ONLINE (Class starts June 18)
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Instructor BioLori Andreozzi's Courses Copywriting: Mastering Ad Writing (Class starts July 23) ![]() Testimonials If you're looking to learn more about copywriting or want to explore it as a career option, mediabistro and Lori would be the place to start! I experienced in-depth instruction and instructor. I also enjoyed the environment in which a live class was held and the seating was circular. I'm so glad I signed up! -- Marguerite Gallinaro"Copywriting is the seminar you need to take if you're thinking about being a copywriter. Lori Andreozzi answers your questions about the how-to, about the pay, and about getting started. But most importantly, she helps you jump-start and organize your creative process. You leave her class feeling informed, and, even better, hopeful." -- Mike Trotman, freelancer "I found the seminar with Lori Andreozzi to be an excellent introduction to the field. Lori has the ability to focus in on the essential aspects of the field for beginners, and to give a sense of how it operates." -- David Olle, freelancer "The class was a fantastic introductory course on the rudiments of copywriting. I walked away feeling confident that if I could synthesize these concepts with my own creative ideas and follow the practical advice given for starting a portfolio, I could make a living at this!" -- Jed Sanchez, freelancer "Lori was both relaxed and professional! Her confidence was a good example for me as a freelancer, showing us how to promote yourself without seeming self-centered. I appreciated Lori's willingness to discuss her experience, both as a full-time copywriter and as a freelancer. As a proofreader who's worked alongside copywriters at several ad agencies, I was keenly interested in the issues copywriters struggle with, as well as how ad agencies work, and what they pay. The course was just what I was looking for!" -- Leslie Cauldwell "Lori gave me the information and confidence I needed to continue working toward making copywriting part of my career. My boss has also noticed a difference in my work; at my annual review, she noted that my content has gotten stronger. I highly recommend Lori as a professional, informative instructor!" -- Jessica Kelley "Signing up for Lori Andreozzi's class was one of the best decisions of my life. No exaggeration! The class was thorough and challenging. I looked forward to each lesson and class chat. I have never learned so much in such short space of time! I highly recommend this class!" -- Adriana Cordero "I was unsure if an online class was for me when I first signed up for Mastering Ad Writing. I could not be more excited about the opportunities that have opened up for me since I started taking this class! The course work simulated a real ad agency, and the feedback I received from my instructor was beyond what I expected. Lori provided me with one-on-one assistance and guided me to create great ads from my own living room! Lori provides all the tools necessary to be a successful copywriter and includes tips on how to break into the business. I am thrilled with the knowledge I have gained from this class." -- Kelly Oliva |
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-- Marguerite Gallinaro



