Welcome to Skills in 60: Build an Editorial Calendar for Social Media Channels
Do you want your audience to see, click, read and share your social media content? Then it’s critical to have intention and strategy behind what you post. This course will teach you how to identify relevant content for your brand’s social channels and plan distribution tactics to ensure your content is seen. In one hour, you will learn how a pro plans, creates, distributes and analyzes an editorial calendar for long-term audience engagement and success.
Skills You Will Learn
Develop an editorial calendar that is aligned with your brand/organization's goals
Strategically plan content and social media to increase the effectiveness of campaigns
Develop and maintain a content asset library and production process
Publish and distribute your content in specific channels and utilize paid media when appropriate
Set performance goals for your content
Analyze what content works to inform how, what and when you post content
Use data to plan your social activity in the future
Session 1
Brand Strategy and Planning
- Develop a comprehensive editorial content calendar layout and ways to connect business goals to content
Session 2
Content Production and Asset Management
- Content team considerations, planning your timeline and asset management
Session 3
Publishing Systems and Content Distribution
- Create a repeatable publishing system that can be utilized for multiple campaigns and leverage paid social media options to maximize your overall reach
Session 4
Data, Analytics and Insights
- Measure content success and discover insights within the data
