Jason White

304 Tanglewood Drive Wylie, TX 75098
Website: https://www.mediabistro.com/freelance-connect/profiles/jason-white-10/
Contact

Professional Experience

Senior-level manager in copywriting, marketing strategy, digital marketing, content development, marketing operations, social media, and brand management with a strong track record of transforming business goals into gains that help power profitability. Highly knowledgeable contributor with 15+ years of experience delivering impactful content and messaging solutions to support midmarket and Fortune 1000 companies in the gaming, entertainment, and information technology industries. Performs against aggressive service level requirements to help companies meet and exceed their revenue goals. Drives strategy and execution across online and offline channels, including executive communications, SEM/SEO, email marketing, and integrated programs. Manages, inspires, and coaches large teams while demonstrating excellent communication with executive management, strategic partners, and stakeholders on project statuses and potential risks. Leads the deployment of initiatives to promote programs, products, branding,

Expertise

Copy Editor
25 Years
Copywriter
25 Years
Writer
25 Years

Specialty

Technology
25 Years
Consumer Products
25 Years
Business (general)
25 Years

Industries


Video Games
20 Years
Magazine - Large Consumer/National magazines
15 Years
Marketing (firm) - Fortune 1000 corp. clients
25 Years

Total Media Industry Experience

30 Years

Media Client List (# assignments last 2 yrs)

RealPage (10+), Revelation Games (10+), Allgame.com (10+), BOOM Magazine (10+), Tokyo Pop (1-2), JAMDAT Mobile Inc. (6-10)

Corporate Client List (# assignments last 2 yrs)

Reed Business (10+), PurchaseNet (1-800-Flowers) (3-5), Computer Associates (6-10), RealPage, Inc. (10+)

Technical Skills

• Senior Leadership • Brand Management • Customer Engagement • Marketing Operations • Data and Analytics • Agency Partnerships • Game Platforms • Blogging and Social Media • Business Strategy • Product Marketing • Executive Communications • Digital Marketing • Industry Analysis • Performance Marketing • Training and Sales Enablement • Content Strategy • Writing and Editing • Speech Writing • Strategic Campaigns • Demand Generation • Cross-Team Collaboration • Project Management • Video Scripts • Team Management • Marketing Strategy • Public Relations • Mentoring

Computer Skills

Mac, PC, Word, Asana, Trello, WorkFront, MS Office

Equipment

PC and laptop, digital camera, Optiplex 500 and mini tape recorder.

Awards

Certified Copy Editor UCSD Writing Certificate University of Dayton

Showcase

Article Writing

Anime holiday goods press release
(VIZ Media 11/24/2024)
This release was created to promote holiday gift ideas available from VIZ Media.
Article on the ESRB
(Women's Day 11/24/2024)
This is an article that details what the ESRB is and how to use it effectively. It is geared toward parents who have kids that are gamers.
New Uses, New Markets
(Units Magazine 2/25/2019)
The flexibility of revenue management systems to work within a variety of lease-up strategies is but one reason that emerging areas of opportunity such as student housing are taking a closer look. Page 4
Kids' Entertainment
(Playthings magazine 11/24/2024)
This is a features page for Playthings on kids' entertainment.
Mature Audiences
(Playthings Magazine 11/24/2024)
This is a features page on entertainment items for the older crowd.
MMORPG?
(Our Kids 7/30/2020)
Written to help parents understand what a Massive Multi-player Online Role Playing Game (MMORPG) actually is and why it differs from the usual video game.
Where Gaming is Going Now
(Our Kids 11/24/2024)
Written to help parents understand trends in video games and where the games are headed for the younger generation.
Why Guilds Make World of Warcraft More Fun For Beginners
(Tom's Hardware.com 11/24/2024)
Why new players might want to join a guild in World of Warcraft and a review of the game itself.
AT&T 5G is now nationwide
(AT&T Business 9/8/2020)
Blog article about AT&T going nationwide with 5G.
Economic impact of COVID-19 and how tech can help
(AT&T Business 9/8/2020)
Blog article for AT&T Business using research from GlobalData.

Website copy

Gartner.com Copy
(Gartner 11/24/2024)
I create copy on a bi-weekly basis to highlight offers Gartner is offering to get people to register for Gartner Insight.
Gartner.com Copy
(Gartner 11/24/2024)
I create copy on a bi-weekly basis to highlight offers Gartner is offering to get people to register for Gartner Insight.
Innovation Day Realize The Front Office
(RealPage 6/14/2024)
I crafted the landing page, emails and speech for the emcee
Innovation Day: Realize the Back Office
(RealPage 6/14/2024)
I crafted copy for the landing page, emails and the speech for the emcee
Gartner.com Copy
(Gartner 11/24/2024)
I create copy on a bi-weekly basis to highlight offers Gartner is offering to get people to register for Gartner Insight.
Deliver Exceptional Guest Experiences
(RealPage, Inc. 2/25/2019)
Webcast designed to generate leads for the vacation rental space.
Mobilize your facilities solution
(RealPage, Inc. 2/25/2019)
Webcast designed to generate leads for the rental housing facilities software suite.

Product Descriptions

JAMDAT NBA 2006
(JAMDAT Mobile 11/24/2024)
Product description for JAMDAT NBA 2006 mobile phone game.
Product Descriptions
(JAMDAT Mobile 11/24/2024)
Products descriptions for various mobile phone games.
Mobile Phone Game SOCOM
(JAMDAT Mobile 11/24/2024)
Various product descriptions for SOCOM mobile phone game.
WarnerMedia Content Experiences
(AT&T Business 3/30/2021)
Product flyer for WarnerMedia Content Experiences

Marketing Writing Samples

Marketing Program Email Blast
(Gartner 11/24/2024)
This email was used to drive prospects into the Gartner Insight program to generate leads for the sales team.
Healthcare Flyer
(Health Scholars 6/14/2024)
Enterprise-grade 5G for businesses of all sizes
(AT&T Business 1/1/2021)
A white paper written to explain how 5G is currently being used and will be used in the coming years to benefit businesses of all types and sizes.
How Virtual Reality Can Help EMS and Hospital Leadership Face Today’s Top Challenges
(Health Scholars 10/25/2022)
Software Product Brochure for the UK
(RealPage, Inc. 2/23/2019)
I wrote, art directed and concepted this brochure to assist with the launch of our product in the UK.
Show them who you are
(RealPage, Inc. 2/23/2019)
Ad designed to showcase our new marketing suite of products for the senior living market.
5 Way to Deliver an Exceptional Guest Experience
(RealPage, Inc. 2/25/2019)
eBook designed to soft sell clients on our vacation rental housing software.
Fish Bowl
(RealPage 10/25/2013)
Ad designed to explain why revenue management is needed and how YieldStar can out do anything you have.
Local Briefing Email Blast
(Gartner 11/24/2024)
This was used to nurture leads in the Gartner Insight program.
Lead Generating Email
(Gartner 11/24/2024)
This piece was used as a prospecting tool to get people to register for Gartner Insight.

Videos

RealPage Resident Services
(RealPage 5/12/2014)
Video was designed to assist sales in starting conversations with prospective clients.
The Egg - How To Video
(RealPage 9/4/2014)
Demo video to explain and entice residents to use the new package delivery system.
eRenterPlan Renters Insurance
(RealPage 3/30/2016)
Video designed to help explain why you need renters' insurance.
Credit Card Rent Payment with ResidentDirect
(RealPage 1/29/2016)
This was written to explain the benefits of allowing residents to pay rent with credit cards and how our product can assist with that.
RealPage Payment Services ResidentDirect
(RealPage 7/27/2015)
This was written to go through the details of the regulations the company went through to become a non-bank financial institution.
eMoney Order – Electronic Money Order by RealPage
(RealPage 7/6/2015)
Written to show off the benefits and features of the company's electronic money order system.
RealPage Social Solutions
(RealPage 4/12/2014)
This video was designed to educate and help sell a new resident facing social solution. I created the script and helped cast.

Creative Writing

A Good Man
(11/24/2024)
A full length play written for Advanced Play Writing, Western Connecticut State University.
Unspoken
(Self-Published 2/1/2017)
A 5-page horror story. I was the writer, hired all the talent and project managed.

Catalog Writing/Editing

Floral Silk Collection
(1800-Flowers 11/24/2024)
This catalog was used to sell the 2006 Silk Flower Collection to various floral distributors.

General

Jesse R. Neal National Business Journalism Awards
(Playthings 11/24/2024)
While at Playthings I worked on a story that got us named finalists in the 2005 Jesse R. Neal National Business Journalism Awards in the category of Best News Coverage.