SEO Manager

(Please note that this position can be either a fully remote, or hybrid. We can consider only US based candidates)Marcel Digital is an award-winning digital marketing and web development agency established in 2003 and located in Chicago. We have cultivated a team of high performers and we work hard to grow our strong culture and live our values of authenticity, integrity, accountability and insight. We want our team to strive for their absolute greatest potential not only professionally, but personally.Marcel emphasizes becoming great at your work and provides resources to support that growth. We send our staff to industry conferences (local & international), hold various learning sessions, and encourage daily collaboration with peers. Position SummaryThe SEO Manager works closely with the SEO Director to execute day-to-day tasks as outlined in the SEO strategy provided to our clients. This role requires experience with technical SEO, a strong understanding of on-and-off page ranking factors, and familiarity with keyword research and backlink analysis tools. Functions and Responsibilities:Drive SEO channel strategy and deliver positive changes in client rankings/organic trafficManage multiple client SEO campaigns simultaneously (often across different industry verticals) Compile and deliver SEO insights for client reporting and be able to 'tell a story' of a client's performance and SEO campaign through SEO insightsParticipate on SEO client calls as the SMEDrive overall channel strategy based on keyword, search trend and SERP opportunitiesPerforming technical analysis of client websitesConduct full SEO website auditsCreate SEO client deliverables (reporting, keyword insights, technical insights, content recommendations)Perform keyword research, content gap analysis and competitor analysisProvide SEO optimized content recommendationsCreate content assets using generative AI tools and manual human editingLeverage new technologies and SERP enhancements into client campaignsAssist on internal SEO & Marketing initiativesSkills + Traits + Abilities:Excitement to work with an entrepreneurial digital agency. Agency experience preferred.Bachelors or advanced degree preferred.3+ years of experience in Digital Marketing with a background in SEO.Strong understanding of SEO guidelines and marketing best practices.Strong knowledge and experience with keyword research and backlink analysis tools.Knowledge and experience with Google products, particularly Google Analytics and Search Console. Google Analytics Certification preferred but not required.Web crawler knowledge and experience required.Ability to derive SEO strategy based on keyword research findings or competitor analysis.Strategic and creative thinking always focusing on innovative, but measurable client solutions.Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously.Experience with AI tools or knowledge of AI in search a plus (ChatGPT, Gemini, Search Generative Experience)BenefitsIn exchange for your contributions, Marcel offers a competitive salary, great benefits, and a casual, laid back and fun work environment. But more than that, you get the autonomy to work independently and solve the problems that get in your way. You get a voice in the development process and an environment that encourages you to master the latest trends.Are you curious, committed, and adaptable with a passion for learning quickly and finding creative solutions?If the answer is yes, and your skills and career aspirations are in-line with ours, we very much want to hear from you right now! We have a friendly and transparent hiring process!