PLEASE NOTE: ALL APPLICATIONS MUST INCLUDE A LINK TO AN ONLINE PORTFOLIO OR SAMPLES OF YOUR BEST SOCIAL MEDIA WORK.

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Company Description:

Hawthorn Creative is a full-service marketing agency specializing in hospitality and luxury lifestyle brands. Our agency helps clients create connections between our clients and their customers through forward-thinking design, content, and strategy that inspire action and leave a lasting impression.

We are looking for an experienced, passionate content creator who is as capable of writing content and captions that stir action as they are at creating targeted paid campaigns that capture attention. We know that social media marketing isn’t just slapping a caption on a photo. Its strategy and creativity paired with an ever-evolving knowledge of trends and of what gets eyes on posts - but also involves a deep understanding of your client and their marketing goals.

In this role, you’ll plan and develop original content for our clients' social channels and suggest creative ways to build our brand awareness, promote our clients' services, and connect with new potential customers. From the day-to-day management of our clients' social platforms to innovative campaigns, you’ll be the face behind the post.

Our projects focus on travel, tourism, weddings, and events. You will be creating content, including social media posts, blog content, and paid social media campaigns for our clients who are some of the biggest and most notable names in the hospitality industry (hotels and resorts, ski resorts, hotel brands, wedding venues, and beyond).

A little about us:

Hawthorn Creative is a full-service marketing agency dedicated to the event and hospitality industry. Our team of designers, content developers, strategists, and account executives are passionate about merging powerful creative with strategy to drive results.

What you will be doing:

• Assume full ownership of client social media accounts (Facebook, Instagram, Pinterest, Twitter)
• Manage full scope of organic and paid social media for our clients
• Create content pillars for organic posts and curate photos to make every piece of content looks its absolute best.
• Publish, monitor, and report on client organic and paid social posts
• Establish KPIs and success metrics and create a reporting framework that highlights results
• Monitor account activities, including any comments, and provide recommendations on response and strategy
• Own and create social media calendars and develop strategy around posting cadence
• Report social media analytics and performance, including measuring engagement, web traffic, and SEO

What you need for this position:

• 4+ years of experience in social media marketing and content creation
• Excellent writing and editing skills
• Strong understanding of social media channels, content development, and social analysis, including performance reporting
• Understanding of SEO and keyword principles
• Excellent communication skills, with the ability to build trust and partnerships across levels
• Ability to ideate, create, and deliver creative content (text, image, and video)
• Experience working together with internal creative teams and cross-functional marketing partners
• An unwavering commitment to deadlines and attention to detail.

Top reasons to work with us:

• Industry leader in hospitality marketing, known for powerful aesthetics, compelling content, and proven results.
• Entrepreneurial company with a dynamic work environment where accomplishment and creativity are encouraged.
• Ability to see the beautiful results of your work come to fruition, working hand-in-hand with top designers, content creators, developers, and senior leadership.

To Apply

• Please include your resume and at least 5 or more samples of work you created, including 2 or more social accounts you manage that show off your work.
• We are looking for samples that showcase your organic social media copywriting, specifically. All work should be original and not AI-generated.
• If you have samples of content creation in the travel, hotel, or hospitality industries, please send those along as well.

If social media is your passion and you know that your work can be heard among the social media noise, then this position is for you!