Kathy Shaidle
 
Professional/Personal Overview
  Award-winning Toronto author, editor and writer for print & web. My copy has generated millions of dollars in sales and donations for major e-commerce and non-profit organizations, since 2000.
Contact Info
  Kathy Shaidle
Toronto,  
Canada

E-Mail: kshaidle@rogers.com
Website: http://www.kathyshaidle.com
Work Samples
 
Web Content  
(The Shopping Channel, 9/21/2007)
Writing catalogue-style product descriptions for electronics, fashion, beauty, home goods and other departments. Besides engaging customers and prompting them to buy, the focus is on writing a large volume of wide-ranging descriptions on tight, inflexible deadlines.
(The Shopping Channel, 6/25/2006)
The former Mrs. Trump is now a successful entrepreneur in her own right, and a popular guest on tSc.
(The Shopping Channel, 1/1/2005)
A permanent feature on The Shopping Channel website, this is a breezy guide to the legends and folklore surrounding dozens of gemstones, from agate to zircon.
Print Collateral  
(United Way of Greater Toronto, 1/4/2003)
United Way's general brochure, distributed annually across the Greater Toronto Area.
Book Editing  
(Rabbi Simcha Weinstein, 6/6/2006)
This first time author needed help polishing his rough manuscript. The result: an award-winning, critically acclaimed book. I'm currently doing substantive editing on his second book project. PS: the title was my idea!
Marketing & Publicity  
(Sixty Second Secrets, 5/4/2001)
How I turned a positive mention on a "Best Of" web site into a stream of free publicity for my blog.
Newspapers & Magazines  
(PajamasMedia.com, 7/18/2008)
Human Rights Commission accuses comedian Guy Earle with "hate speech" in controversial case.
(National Post, 2/29/2008)
Remembering Ben Chapman, the beloved star of "The Creature from the Black Lagoon."
Work Info
 
Expertise
Copywriter 7 Years
Content Editor (online) 7 Years
Writer 15 Years
Specialty
Philanthropy 3 Years
Consumer Products 5 Years
Religion 15 Years
Total Media Industry Experience
15 Years
Media Client List (# assignments last 2 yrs)
Catholic Register (11+), Toronto Star (11+), Internet Business Forum (6-10), BeliefNet.com (6-10), Our Sunday Visitor (6-10), FrontPageMag.com (6-10), Dallas Morning News (1-2), Globe and Mail (1-2), American Spectator (1-2), Catholic World Report (1-2), National Post (1-2)
Corporate Client List (# assignments last 2 yrs)
Book Promoters Association of Canada (11+), TheShoppingChannel.com (11+), Canadian Church Press Association (11+), Novalis Publishing (11+), United Way of Greater Toronto (11+), CheapStingyBargains.com (11+), High Park Group Consultancy (1-2), Catchword.ca (1-2)
Other Work History
Contributing Editor, Catholic Register (2002-2005)
Computer Skills
Word, Excel, Dreamweaver, HTML, PageMaker, Fetch, basic Photoshop, online content management on various platforms
Mac and PC.
Technical Skills
Search engine optimization
Equipment
iBook laptop, iMac desktop, digital recorder
Work Permits & Visas
Valid Canadian passport
References
Christopher Burd, Catchword.ca
Rabbi Simcha Weinstein, Author
Paula Aquilina-Shin, Manager, Web Retailing, The Shopping Channel
Joe Sinasac, Editor and Publisher, Catholic Register
Sal Nensi, Past President, BPAC
Peter White, Past President, Canadian Church Press Association
George Neumayr, Editor, American Spectator, Catholic World Report
Awards
Governor General's Award: Poetry (shortlist 1998)
Four Canadian Church Press Awards
Catholic Press Award 2003 (Honorable Mention)
Other
Speaking engagements: Alberta Lupus Association, Association of Jewish Librarians, St Jerome's College
Interviewed by Vatican Radio, MSNBC, TVO, The Michael Coren Show and other US/Canadian programs
Courses in book publishing, copy editing, proofreading, basic Flash, online fundraising and web authoring through Ryerson University, Simon Fraser University and ePhilanthropy
Banff Writers Workshop, 1991
Freelancer Availability
I occasionally freelance. I am willing to travel anywhere.