Sree Sreenivasan: Blogs Every Media Professional Should Know
Find what you need on the Web without drowning in too much info
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--Thomas Colvin, writer, Becoming a Writer Seriously blog |
PRICE SYNOPSIS It covers all the blog basics but focuses on the best blogs for and by media professionals. Topics include: 1) blogs that are changing America and the world, 2) how to read blogs without drowning in too much information, 3) how to create a blog and raise your Google rankings, 4) why journalists should and should not be blogging, and 5) what to expect next: photoblogging, videoblogging, tagging, podcasting, wikis, RSS, and XML. His presentation is a fun, informative, fast-paced survey of the blog world. DURATION/TIME DATE OF PANEL Shot and edited by Resolution Seven |
...the best and easiest to understand introduction to
the blog world that I've yet come across. 
)Speaker
Sree Sreenivasan is a leading technology expert and WNBC-TV's tech
reporter. He is also Dean of Student Affairs at Columbia University's
journalism school, where he runs the new media program. His tech reports
can be seen on Thursday mornings at 6:20 am and Monday evenings at 5:20 on
Channel 4. He previously spent six years as WABC's Tech Guru. His work
explaining technology has appeared in The New York Times, BusinessWeek,
Rolling Stone, and Popular Science (where he was a member of the "Geek
Chorus"). In March 2004, Newsweek magazine named him one of the 20 most
influential South Asians in the nation. More on him at www.sree.net. He also teaches mediabistro.com seminars on digital media (view
his seminars).
Table of Contents
| Sections | Length | Size | |
| PREVIEW | |||
Highlights 
FREE! Watch a free preview of Sree Sreenivasan: Blogs Every Media Professional Should Know. |
2:30 | 16 MB | |
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Crib Sheet (PDF) Download this outline and use it to take notes. Includes resources and other information. |
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| 1. | Introduction - New Media
Sree discusses how media consumers receive and interpret information, how media producers release information, and how recent media stories have changed the news landscape. |
7:26 | 46 MB |
| 2. | Changing the Game
Using examples of blogs and sites that have changed the world of media, Sree highlights the uprising of new media outlets that didn't exist only a few years ago. The essential ingredients for a successful blog: passion and interest. |
7:22 | 44 MB | 3. | Basic Features of Blogs
Sree discusses the elements of a blog, including headline, short item, links, pictures, post title, time stamp, and permalink. |
6:30 | 40 MB |
| 4. | Categories
Sree explains the importance of categories for organization and how "blog rolls" can boost the traffic of blogs. |
5:47 | 36 MB |
| 5. | Different Kinds of Blogs
By defining a variety of blog types and blog terms, Sree explains aggregator/highlighter blogs, original reporting blogs, blog swarms, moblogs, and the overall blogosphere. |
10:52 | 68 MB |
| 6. | Finding Blogs
The browsing continues as Sree shows examples of notable blogs and explains how to search for blogs using Sphere or Google Blog Search. |
10:12 | 63 MB |
| 7. | Frequency of Posts
Sree discusses how the number of daily postings is based on the rhythm of the blog and the effect comment boxes have on readers. |
12:08 | 75 MB |
| 8. | Rulers of the Blogosphere
Sree explores how and why some blogs have been successful. |
11:56 | 74 MB |
| 9. | Blog Types
Technology blogs, entertainment blogs, city blogs – Sree defines various types of blogs. |
8:42 | 54 MB |
| 10. | Creating a Blog
Sree demonstrates how to create a blog on blogger.com: choosing a blog name, adding photos, linking your blog to your own website, etc. |
14:01 | 70 MB |
| 11. | Site Statistics
Using Gawker as an example, Sree demonstrates how to find statistics on the number of visitors, page views, and other metadata. He also gives advice on how to boost traffic to your website. |
13:09 | 81 MB |
| 12. | Money
Sree explains how Google ads are bought and sold based on ad space and keywords. |
10:51 | 63 MB |
| 13. | Online Advertising and Video Blogging
Continuing the discussion of online profitability, Sree discusses online advertising as well as video blogging via YouTube. |
9:59 | 55 MB |
| 14. | Podcasts
Sree comments on multimedia web services, focusing on podcasting. |
5:39 | 34 MB |
| 15. | RSS and XML
Sree delves into the blog subscription process, covering RSS, XML, blog readers, and more. |
10:19 | 59 MB |
| 16. | Questions and Answers
Sree offers his final thoughts and fields questions from the audience about web finances, plagiarism, and the ubiquitous thirst for external links. |
12:04 | 68 MB |
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