Web 2.0 Terms Every Media Professional Should Know
Behind the latest buzzwords are business strategies you can use
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PRICE SYNOPSIS Sreenivasan clearly defines and illustrates principles like the Web as a platform, the architecture of participation, online communities, folksonomy, and mobility. You'll understand how they work on successful sites, and how they can work for you. DURATION/TIME |
)Speaker
Sree Sreenivasan is a leading technology expert and WNBC-TV's tech
reporter. He is also Dean of Student Affairs at Columbia University's
journalism school, where he runs the new media program. His tech reports
can be seen on Thursday mornings at 6:20 am and Monday evenings at 5:20 on
Channel 4. He previously spent six years as WABC's Tech Guru. His work
explaining technology has appeared in The New York Times, BusinessWeek,
Rolling Stone, and Popular Science (where he was a member of the "Geek
Chorus"). In March 2004, Newsweek magazine named him one of the 20 most
influential South Asians in the nation. More on him at www.sree.net. He also teaches mediabistro.com seminars on digital media (view
his seminars).
Table of Contents
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| Web 2.0 Terms Every Media Professional Should Know
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1. Introduction: What is Web 2.0? Web 2.0 is not a new set of internet standards or protocols, and it is not based on any fresh developments in software or technology. Rather, Web 2.0 represents a change in the way people approach the Internet, and in the strategies and business models used by entrepreneurs to develop user-driven, profit-making online platforms. 2. Web as a Platform During the first phase of the Web, companies were simply taking information that existed outside the Internet and putting it onto their websites. Web 2.0 marks a move to the Web as a platform, with sites that you use and interact with. 3. Architecture of Participation Web 2.0 platforms are user-generated, which means the public contributes dynamic, vital, often uncensored content. 4. Online Community User generated websites where visitors browse and update information create outlets of collective intelligence. 5. Folksonomy A folksonomy is a searchable classification system created by users. 6. Mobility On powerful handheld devices, Web 2.0 travels easily to any location, at any time. 7. The Future of Web 2.0 Where is Web 2.0 headed? Details on how companies can use the unique attributes of Web 2.0 to best advantage. |
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