Welcome to Build and Launch an Influencer Community
It seems every brand, big and small, has some celeb or niche blogger touting their products or services in sponsored posts, Instagram chats or even full day takeovers. So how do brands find their influencers and ensure the connections are authentic and don't turn off their customers? This course will turn you into an influencer sleuth by teaching you how to find influencers and compel them want to evangelize your brand to their own audiences. You'll explore what makes a good influencer, tools to mine relevant personalities and even ideas for influencer campaigns without needing the big bucks that reel in A-list names. Get starting building your influencer community now!
Skills You Will Learn
How to evaluate factors of potential influencers like reach and resonance
An industry Influence Formula to help you evaluate benefit of potential influencers
Which industry tools could help you source and connect with influencers, like Facebook, Followerwonk and BuzzSumo
The various elements of each tool that will enable you to make smart choices in your influencers
The best ways to incentivize your influencers and your followers to participate in their campaigns
Successes and fails of big name influencers to guide your creative campaign ideas
How to maintain connection with your influencer community and ensure you're keeping the right names/personalities on your roster
Session 1
Build and Launch an Influencer Community
- Important Factors When Looking for Influencers
- Where Do You Find These People?
- Make it Worth Their While
- Create Influencer Campaigns
- Keeping the Roster Relevant
