Welcome to Content Marketing: Your Intro to Storytelling
"Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action." --The Content Marketing Institute.
Put simply, if you're responsible for generating or distributing content, you're a content marketer. This course dives into the foundation of content marketing to teach you how to build a strategy from planning through execution. You'll learn how to start with research, identify your audience, develop key components of a successful strategy, and then go to launch.
By the end, you'll be on your way to expert-level content marketing that will drive engagement and loyalty or your brand.
Skills You Will Learn
4 key elements of a good content marketing strategy
4 deliverables for a content marketing strategy
Conduct research that will fuel your strategy
Differences between your brand, social stories and content marketing
4 categories of content that drive connections to your audience
How to use influencers and brand advocates
Create content that matters by touching individual emotions, problem/solution scenarios, and more
How to develop a brand book
How to develop brand personas to ensure you're nailing your audience needs
Session 1
Content Marketing: Your Intro Into Storytelling
- What You're Getting Into
- Building the Business Case for Content Marketing
- Storytelling: The Basics
- Developing Your Audience
