Copywriting for Newsletters

Write newsletter copy that connects with your audience

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Welcome to Copywriting for Newsletters

The resurgence of email newsletters in recent years have made them an increasingly important marketing tool for any brand or company. With inboxes filling quickly, how do you ensure your email stands out from the rest? In this course, learn how to enhance your newsletter by giving the copy personality, create content that builds a relationship between you and your reader and utilize 5 main components crucial to any successful newsletter.

Skills You Will Learn

Utilize 5 main components of a newsletter: content, audience, frequency, value and voice

Determine which newsletter type (roundup, feature or letter) best suits your needs

How to give your blurbs personality and tools to spice up your body copy

Make use of all newsletter components such as sender name, subject line, footer and more to ensure your content is opened and read

Session 1

Copywriting for Newsletters

  • Lesson 1: Newsletter Basics
  • Lesson 2: Body Copy
  • Lesson 3: Vital Components
Duration
0h 52m
Videos
3
Assignments
None
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