Welcome to Copywriting for Websites
Copywriting for websites isn't just about being clever - in fact, it's the opposite. Website copy should be highly functional and above all, give the user the information they want as quickly as possible. This brief course will walk you through the steps of creating website copy that works, covering everything from headlines and navigation to image tags and meta data. If applied, these lessons will enable you to craft effective copy that has great SEO cred and captures the attention of your audience, every time.
Skills You Will Learn
How to keep your website copy simple and straight forward
Write headlines that drive interest and compel user interaction
Create smart calls to action (CTA)
Create menu navigation that allows users to find what they want
Write concise blurbs and call outs
Implement infographics, images, testimonials and other bits of information to break up your pages
Write copy for forms that capture user information
Include transcripts for user accessibility
Effectively use meta data and tags
Session 1
Copywriting for Websites
- Lesson 1: 5 Steps to Great Copy
- Lesson 2: Parts of a Website
- Lesson 3: Bits and Pieces
- Lesson 4: Metadata
