Welcome to Get Started with Brand Voice
Brand voice is the way your brand establishes, expresses and solidifies its identity through written and spoken word. In this course, you’ll learn techniques and strategies to systematically determine and improve your brand voice.
Skills You Will Learn
Understand common misconceptions about voice
Identify brands with strong voices
Why content audits are crucial when crafting a brand voice, and how to use the “Keep / Edit / Kill” strategy to asses content
Types of research, like Archetypes and Personas, to further hone your brand voice
Use the “Three Simple Words” technique to help understand your brand voice
Map your brand voice with creative exercises you bring your voice to life
Utilize your brand voice across multiple expressions and platforms to ensure/maintain brand consistency
How to keep your brand voice on point, even as it evolves
Strategies that will keep your brand voice organized and current, such as brand repositories of frequently accessed assets and training sessions
Session 1
Get Started with Brand Voice
- Lesson 1: Get Started with Brand Voice
- Lesson 2: Using Brand Voice Across Channels and Maintaining Voice Consistency
