Welcome to Understand Social Media Analytics
Successful social campaigns are not an accident—they are the result of continuous trial and error, testing, monitoring and optimizing content and creative to see what works (and what doesn’t). This course will teach you a methodical approach for using data to set up, track and monitor social media campaigns.
From essential campaign components to setting goals, identifying KPIs and campaign testing, you will learn how a seasoned analytics pro manages social campaigns to help a brand's bottom line.
Skills You Will Learn
Set up, test, track and optimize campaigns on Facebook, Instagram, Twitter, LinkedIn and Pinterest
The differences between Metrics and Analytics, and why it’s important
Establish campaign goals, KPIs and other important metrics to track
Incorporate Google Analytics into your campaigns to view overall traffic sources that deliver visitors to your site, including social
Optimize your campaigns through methodical A/B testing
Session 1
Intro to Social Media Analytics
- Lesson 1: Metrics, Reporting & Analytics
- Lesson 2: Goal Types (Awareness, Engagement & Conversions)
- Lesson 3: Setting Goals & Identifying KPIs
Session 2
Campaigns
- Lesson 1: Facebook/Instagram Campaigns
- Lesson 2: Twitter Campaigns
- Lesson 3: LinkedIn & Pinterest Campaigns
Session 3
A/B Testing
- Lesson 1: Facebook/Instagram A/B Testing
- Lesson 2: Twitter A/B Testing
- Lesson 3: LinkedIn & Pinterest A/B Testing
Session 4
Reporting
- Lesson 1: Google Analytics
- Lesson 2: Reviewing Metrics
- Lesson 3: Proving Social ROI & KPIs
