Welcome to Website (Re)Design for Marketers
Are you a marketing or communications professional tasked with creating, managing, or redesigning a website for the first time? This course will guide you through the components of website management, including the phases of creation/redesign, roles required, the best people to fill them, and how to create a website strategy.
Skills You Will Learn
Execute all phases of the Website Redesign Process, including planning and research, UX and design, development and QA, and more
Select a core group to implement a redesign and gain alignment through activities and workshops
Determine what type of content addresses your website’s goals and your customers’ needs
Assess functionality of your website for an optimal user experience
Select the right CMS and eCommerce platform for you
Session 1
Website Strategy
- Lesson 1: Key Goals for Websites
- Lesson 2: Aligning Teams & Communicating to Executives
- Lesson 3: Measuring Web Success and ROI
Session 2
Content Strategy & Information Architecture
- Lesson 1: Identifying Content Needs
- Lesson 2: Information Architecture with Site Maps & Content Plans
- Lesson 3: SEO, SEM, & Business Requirements
Session 3
User Experience & Creative
- Lesson 1: The Basics of User Experience (UX)
- Lesson 2: Digital Design & UX Best Practices
- Lesson 3: Managing the Creative Phase & Partners
Session 4
Development & Testing
- Lesson 1: Basic Web Development Principles
- Lesson 2: CMS & Ecommerce Platforms
- Lesson 3: Quality Assurance and Usability Testing
