HR, Recruitment, and Employer Branding Blog

Hulu’s new series, The Handmaid’s Tale, paints a picture of a not-so-distant dystopia where women are stripped of all agency by a fascist regime. Based on the best-selling novel by Margaret Atwood, the story is timely and relevant to HR managers — in fact, the show is designed to feel like it’s taking place in…

Employer branding has made its way into a lot of news stories these days – brands screwing it up—big time. United Airlines injured a passenger as they dragged him off a plane. Uber was racked with sexual harassment accusations. And Pepsi made a commercial so tone deaf, it became fodder for late night comedy. These…

It’s intimidating to interview designers, especially if you don’t know much about design. What questions do you ask? How do you judge the answers? How do you effectively evaluate a creative person if you don’t consider yourself a “creative”? 1. Get familiar with good design As a non-designer, it’s important to first familiarize yourself with…

The admin and HR departments of most companies are what builds and maintains the standards of a business. If the HR department is not organized and lacks major attention to detail, it could be detrimental to the future of your business. As your company grows, so should your HR department and the rules and guidelines…

Only a few years ago, all it took to keep employees “happy” was an office ping pong table and a kitchen full of free snacks. But those perks aren’t cutting it anymore. Workers want more meaningful perks that directly improve their quality of life. Fortunately, you can increase your employee happiness quotient in just an…

Ad agencies are always on the lookout for new talent—creatives, account executives, project managers, you name it. But where do you look when you’ve exhausted all of your usual recruiting methods? When job boards, social media and recruiting events aren’t bringing in the right candidate, here are three new places to look. In-house agencies What…

The world is constantly changing, and so is the way we do business. Last week we published our first part of important human resources trends to watch, here are eight more trends HR professionals can expect to see in the coming year. Loyalty Uptick It’s a time of uncertainty for our country, and workers may…

The world is constantly changing, and so is the way we do business. Here are some HR trends you can expect to see in the coming year. Business Does Politics In the past couple of years, politically neutral companies have found themselves forced into taking public positions. A few examples: Sixty tech CEOs signed a…

McKinsey reports that companies “in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above their respective national industry medians.” In other words, fostering a more inclusive workplace isn’t just the right thing to do, it also improves your business. If your company is looking for to find,…

When your nonprofit is hiring, it’s easy to get caught up in the minutiae of the position description. The responsibilities, the daily tasks, the desired skills and experience—you could spend hours outlining what the job entails and the kind of person you’re looking for. But there’s something even more important to focus on. Nonprofits attract…

When you’re interviewing new hires for your social media team, the questions can get stale pretty fast. What social management tools do you use? How do you measure the effectiveness of an Instagram campaign? What’s your experience handling Facebook ads? There’s one question you should always ask to see if your interviewee has what it…

Take a look at any employment site, and you’ll see job descriptions packed with jargon—words and phrases that are used so much, they’ve become meaningless. This lazy language makes job seekers’ eyes glaze over, but it can be tough for hiring managers and recruiters to stop using it. It’s a shorthand that’s hard to abandon,…

You spent hours perfecting the language in your latest job listing; it’s a work of art! So why isn’t it bringing in any good applications? It could be missing vital keywords that job seekers are searching for. “Search” is an integral component of today’s job hunt, and we often forget about it. It’s never been…

Don’t let an overloaded job listing prevent you from finding great talent. Here are some simple things to look out for that will tell you if you’re asking too much of a new hire.

Your job listings must be optimized for the best possible mobile experience. Otherwise, you’re leaving lots of fantastic candidates on the table.

Here’s how to vet your job listing to make sure it’s not discriminatory—and that it’s welcoming to a diverse pool of applicants.

An elevator pitch is an absolute must when you’re hiring. Every employer, hiring manager, recruiter or HR representative should have a pitch written, memorized and ready to go at a moment’s notice. You never know when you’ll need it.

It’s not enough for your company description to say what you do. You have to take it a step further and say why it’s amazing and why a candidate would be lucky to work there.

Take a good hard look at your open listings. Do they paint an enticing picture that will captivate applicants? Or do they read more like a ransom note with a long list of demands and desired qualifications? If you’re veering into ransom note territory, don’t worry. Simply use this trick: Make it all about them.

Here are six things you can do today to put your job title to work for you.