Martin Woolf

Rego Park, NY USA
Contact

Professional Experience

A New York City-based freelance writer specializing in healthcare. With an extensive background in nonprofit and for-profit communications, I write content for online and print media including websites, newsletters, email blasts, blogs, social media, business proposals, annual reports, brochures, posters and media releases.

Expertise

Copywriter
30 Years
Content Editor (online)
15 Years
Other, Specify
14 Years

Specialty

Health
17 Years

Industries


Academia Teaching
3 Years
Marketing (in-house) - Small to mid-sized corp. cl
17 Years
Nonprofit
15 Years

Total Media Industry Experience

33 Years

Corporate Client List (# assignments last 2 yrs)

LevinsonBlock, LLC (marketing agency) (3-5), Lighthouse Guild (LevinsonBlock client) (1-2), Primary Care Development Corp.(LevinsonBlock) (1-2), Advanced Energy Resources (1-2), Finger Lakes Donor Recovery Network (10+), American Liver Foundation (6-10)

Other Work History

New York Organ Donor Network (now LiveOnNY), Communications Manager, New York, NY -- 12 years Lanmark Group, Inc. (B-to-B marketing agency in the dental industry; now Lanmark360), Marketing Director -- 3 years Museum of Jewish Heritage, Public Relations Manager, New York, NY -- 1 year WOR Radio, Director of Marketing, New York, NY -- 3 years Greater Media - WGSM-AM/WMJC-FM, Program and Promotions Manager, Long Island, NY -- 5 years

Technical Skills

WordPress, Custom CMS

Computer Skills

Word, Excel, PowerPoint, Photoshop, Adobe InDesign, Constant Contact email campaigns

Equipment

Laptop, audio recorder, digital camera, scanning

References

Rob Kochik, Executive Director at Finger Lakes Donor Recovery Network, 585-272-4936; Peter Levinson, President of LevinsonBlock LLC (marketing agency), 718-438-2563; Julia Rivera, Director of Communications at LiveOnNY, 646-291-4456; Howard Klein, President of Lanmark360, 732-389-4500

Showcase

Writing Samples

5 Ways to Celebrate National Donate Life Month
(Finger Lakes Donor Recovery Network 4/1/2015)
Finger Lakes Donor Recovery Network, the organ procurement organization serving New York State's Finger Lakes, Central and North Country regions, suggests five ways people can celebrate National Donate Life Month throughout April. Some clues: Haircuts and Heroes; Amerks and Blue & Green Day.
Lisa's Long Battle for a New Heart
(Finger Lakes Donor Recovery Network 4/16/2014)
How many recipients can tell the story that while awaiting a heart transplant they were given a hospital "half-day pass" to attend a daughter's wedding ceremony? Incredibly, that's precisely what happened to Lisa Abbey.
On the Beat Newsletter
(New York Organ Donor Network (now LiveOnNY) 12/1/2008)
This edition of On the Beat was one of many newsletters I wrote, edited and created using InDesign. The publication of this newsletter coincided with the Donor Network's 30th anniversary. In addition, there was a story about a young woman who received a double lung transplant.
Liver Lowdown E-Newsletter
(American Liver Foundation 12/7/2013)
This is the December 2013 edition of the Liver Lowdown, the monthly e-newsletter I re-launched for the American Liver Foundation. Included: Living With Hepatitis C; the Year in Pictures; Healthy Recipes for the Holidays, and Check Your Score: How Much Do You Know About Your Liver?
Organ Donation Offers a "Karmic Advantage to Buddhists"
(New York Organ Donor Network (now LiveOnNY) 6/5/2005)
Part of a series of articles in which New York religious leaders "gave their blessings" to organ donation, I interviewed Prof. Robert Thurman (Columbia University), a Buddhism expert. In the interview, Thurman says, "[Organ donation is] a painless way of getting terrific merit..."
FLDRN Update E-Newsletter
(Finger Lakes Donor Recovery Network 12/1/2014)
E-newsletter for general audience. Organ donation human interest stories reveal how the lives of individuals and families can suddenly become interconnected; check out our Rose Parade 2015 preview, and follow 5 steps to a healthy heart.
Primary Care for All: PCDC's 2014 Impact
(Primary Care Development Corporation (PCDC) 3/5/2015)
A LevinsonBlock client. I was the lead writer. Primary care keeps families and communities healthy, lowers healthcare costs and reduces disparities but 60 million Americans don't have access to primary care. A review of 2014 accomplishments shows how PCDC is committed to changing this.
End of Year Email Fundraiser Appeal
(American Liver Foundation 12/11/2013)
The campaign took the form of email blasts and a direct mail piece. This email incorporated the agency-wide theme of "If you think you know the faces of liver disease...THINK AGAIN." The narrative depicts a young liver transplant recipient whose life was saved...and the appeal for continued funding.
Interview with Transplant Pioneer Joseph Murray
(United Network for Organ Sharing (UNOS) 11/1/2004)
In 1954, Dr. Joseph Murray performed the world's first organ transplant. In this interview for New York Organ Donor Network (widely republished), Dr. Murray describes the transplant and his personal philosophy. Dr. Murray died in 2012; this interview was one of the last he gave.
2012 Annual Report
(American Liver Foundation 10/10/2014)
I wrote the copy for the American Liver Foundation's (ALF) 2012 Annual Report. As I describe it, during the year, ALF touched more than 32,000 individuals through education programs and support programs.Did you know there are more than 100 life-threatening liver diseases?