Eric Roell

Washington, DC 20009 USA
Website: http://www.coroflot.com/ericroell
Contact

Professional Experience

I am a creative marketing and design specialist with 15 years of experience offering freelance design and marketing skills. After twenty years on the east coast working for many large, well-known companies, I have branched out on my own and am offering my experience and skills to you! Talk to my current clients and they will tell you that I am fast, dependable and affordable! I offer you fast, top-notch, professional, creative services to help grow your business. I specialize in: Brochures | Logo Design | Direct Mail | Catalogs | Online and Print Advertising | Website Design | Corporate Collateral Design | Flyers

Expertise

Graphic Designer
17 Years
Production (print)
17 Years
Web Designer
7 Years

Specialty

Politics
7 Years
Science
8 Years
Other, Specify
7 Years

Industries


Advertising, client side
17 Years
Magazine - Large Consumer/National magazines
10 Years
Marketing (in-house) - Fortune 1000 corp. clients
5 Years

Total Media Industry Experience

18 Years

Media Client List (# assignments last 2 yrs)

Science News (10+), Bloomberg (10+), The American Spectator (10+)

Corporate Client List (# assignments last 2 yrs)

Frederick Group (6-10), Latitude Prime (6-10), Lakeside Living (10+), Portland Cement Association (10+)

Technical Skills

Photo Editing, video editing, Web design

Foreign Language Skills

German

Computer Skills

InDesign, Illustrator, Photoshop, Adobe Creative Cloud, Microsoft Word, Powerpoint, Mac OS, Drupal

References

Margret Hullinger, VP Bloomberg BNA - (703) 341-5742 Peggy Archambault, Creative Director, US Institute for Peace - (301) 661-9125 David Hubbard, VP, Portland Cement Association - 202-210-1600

Awards

Two-time Bloomberg Manager of Excellence Award Winner

Showcase

Web Design

Chippewa Retreat Website
(Chippewa Retreat Resort 5/1/2014)
I updated the website for Chippewa Retreat Resort in northern Wisconsin. I created a site heavy on images, clean and easy to navigate.
lakesidelivingdesign.com
(Lakeside Living 9/15/2014)
After designing new branding for my client, I was asked to create a new website for them as well. The result was a clean, modern look which reflects the new direction for this growing retail operation!
Web Design
(Holy Family Catholic Church 9/1/2014)
Holy Family Catholic Church approached me to help them launch a new website. We are still in the process of building the site, but the design has been approved and all of the interior pages are finalized. It's been an exciting project and they are very happy with the results thus far!

Logo

Jack's Logo Design
(Jack's on the Square 6/14/2014)
My client who opened Norske Kitchen was so happy with my work he contacted me to design a logo for a new steakhouse he planned to open on Madison's capital square. The design evokes the restaurant's location overlooking Wisconsin's state capital.
Lakeside Living Branding
(Lakeside Living 4/20/2014)
Lakeside Living is an established furniture and design store based in northern Wisconsin. As they plan for a major expansion, I was approved to redesign their branding. In addition to their logo, I designed corporate collateral, advertising, and store signage and package as well.
All Star Branding
(All Star Automotive 8/1/2014)
An automotive service center in Duluth Minn., asked me to help them update their corporate branding. The client asked me if I know what a 2015 Z06 Supercar Corvette looks like?? No! Have I ever designed a tribal tattoo? No! Did we end up with a logo we both love? YES!
Norske Kitchen Logo
(Norske Kitchen 2/15/2014)
I created the brand identity for a new restaurant opening in Menomonie, Wisconsin in 2014. Working with the restauranteur, I created signage, menus, t-shirts, and advertising to promote his new business. My client was thrilled with the result and we are collaborating on other restaurant ventures.

Brochure

Employee Brochure
(Bloomberg BNA 9/13/2013)
Bloomberg BNA - this is a 24 page brochure created for new employees.
Lobbying flyer
(Frederick Group 8/18/2014)
The Frederick Group, a lobbying firm approached me to redesign their corporate marketing piece. The result is a professional, modern design which showcases their talent and appeals to their professional target demographic.
Norske Kitchen Menu
(Norske Kitchen 2/15/2014)
I created the brand identity for a new restaurant opening in Menomonie, Wisconsin in 2014. Working with the restauranteur, I created signage, menus, t-shirts, and advertising to promote his new business. My client was thrilled with the result and we are collaborating on other restaurant ventures.
MAIA 10 page brochure
(MAIA Institute 9/1/2014)
MAIA Institute in Washington, D.C., came to me with 1 week until their grand opening and needing a 10 page brochure! I designed a 10 page brochure on time and within budget resulting in a professional marketing piece which gives their identity a modern touch but with an industrial feel they wanted.
Congressional Directory
(PCA 7/11/2014)
One of my largest freelance clients. In 2013 I created a new look for their marketing pieces and we have been implementing it across the board this year. This is a congressional directory I designed to give their members current contact information for their congressional members.
Corporate borchure
(PCA 4/14/2014)
One of my largest freelance clients, I created a new look for PCA's marketing pieces and we have been implementing it across the board this year. I have created corporate marketing and branding pieces for PCA including brochures, trade show booth design and signage as well as web and print ads.

Advertising

Bloomberg BNA Ad
(Bloomberg BNA 12/1/2013)
This is a full-page four color ad that I designed and produced for Bloomberg BNA. They currently are my biggest client and they've been very happy with my creative and fast work.

Catalog

Books Catalog
(Bloomberg BNA 3/1/2014)
For the past six years I have been responsible for designing and producing the books catalog for Bloomberg BNA. This 64 page catalog is full of detail and requires a high level of organization along with creative aptitude at the same time. A four-month project consistently delivered on-time!

Direct Mail

Realtor Postcard
(Lawyer's Group 3/17/2014)
I created a direct mail postcard for a Realtor in Washington D.C. We targeted the Capitol Hill neighborhood with this marketing piece and he was thrilled with the results