Ashley Pound

Pittsburgh, PA USA
Contact

Professional Experience

My creative work yields results: heightened visibility, improved quality, growth in audience and increased revenue. Directing creative in categories as diverse as celebrity, entertainment, fashion, food, fine art, lifestyle, technology, health and business, I've helped publishers launch or revitalize magazines with quantifiable success. Need a seasoned consultant for a redesign? An interim creative director to manage your in-house team? An innovative designer to produce your next special issue, catalog or custom publication? Let's talk about how I can be of service.

Expertise

Art Director
22 Years
Editor
6 Years
Other, Specify
17 Years

Specialty

Entertainment
10 Years
Fashion
9 Years
Other, Specify
20 Years

Industries


Book Publishing Trade/B2B
5 Years
Magazine - Large Consumer/National magazines
15 Years
Online/new media
4 Years

Total Media Industry Experience

22 Years

Media Client List (# assignments last 2 yrs)

MVP/NY (Morris Communications) (10+), MediZine (6-10), MVP/NY Custom Publishing (3-5), Syndicated News, Inc. (3-5), Analysts in Media (1-2), Sandow Media (3-5), G+J USA (10+), The Rosen Group (10+), Williams & Wilkins (10+), Appleton & Lange (Simon & Schuster) (3-5), Primedia (10+), Harris Publications (3-5), RFP LLC (3-5), Hachette Filipacchi (10+), Penton Media (1-2), Shostak Studios (3-5), C-SPAN (6-10)

Corporate Client List (# assignments last 2 yrs)

Team Nash/KAO Brands (Jergens, Biore, John Frieda) (6-10), Zumba Fitness, LLC (10+), Public Domain Foundation, Inc. (10+), The William Morris Studio (10+), AdBit's (3-5), PR Power/Latham Marine (6-10)

Other Work History

Editor-in-chief, Z-LIFE magazine for Zumba Fitness; executive editor, Florida Style and New York Style magazines; content development and strategy for Music2Life nonprofit Lead creative or design direction: IN New York and Where NY magazines; IN NY Spa/Art & Antiques/Restaurant Guides; Bridal Guide; home design series for Woman's Day, HOME, Metropolitan Home; Family Circle Lifestyle Publications; AmericanStyle and NICHE magazines; McCall's magazine; C-SPAN weekly newspaper Sample launches, redesigns: Creation/launch management of Z-LIFE magazine; redesign of Florida Style and New York Style magazines; redesign of tech magazines for Penton Media; identity package for The William Morris Studio; feature design for BusinessWeek's eBIZ and American Express' Context (Shostak Studios) Book design: More than 25 medical and health titles

Technical Skills

Highly skilled in developing publication templates in Adobe InDesign and Quark XPress

Computer Skills

Creative Suite (InDesign, InCopy, Illustrator, Photoshop, Acrobat); Quark XPress; QPS; Dreamweaver; MS Office; K4

Showcase

General

Republican National Convention Official Guide
(IN New York Custom Publishing 7/29/2024)
As creative director, collaborated with the custom publishing team, White House officials and convention directors to develop a 112-page glossy, coffee-table book introducing delegates and press to New York City's many cultural offerings.
WHERE Magazine
(Morris Communications 7/29/2024)
Served on the executive team charged with repositioning and redesigning the New York edition of this leading national visitor magazine.
IN Fashion: New York
(IN New York Custom Publishing 7/29/2024)
A custom publishing prototype I first developed for the Italian Trade Commission and later used as the model for IN Magazine's annual fashion issue, distributed to upscale hotels, designer showrooms and the tent shows at Fashion Week.
IN New York Magazine
(Primedia, MVP/NY 7/29/2024)
Developed and implemented complete redesign of this upscale, monthly visitor magazine which resulted in a dramatic increase in ad sales and participation from celebrity publicists and creative contributors.
Florida Style + New York Style magazines
(Syndicated News Inc. 9/1/2008)
Hired to produce a complete redesign of this 192-page, glossy mini magazine, including templates, a brand and specification manual, media kits and web guidelines. Upon completion, was contracted as executive editor and creative director to edit, design and oversee production of both Florida Style and New York Style, distributed to upscale hotels, spas, salons, restaurants and select residences. Worked with publisher to develop virtual workflow with international team.
Redesign, Sample Spread
(MVP/NY 7/29/2024)
To view a full portfolio online, please see www.creativehotlist.com/a-pound.
Wireless Systems Design
(Penton Media 7/29/2024)
Shostak Studios hired me to redesign two of its client's technology trade magazines. In addition to developing the new look, I created full specification/standards manuals and digital templates and served as advisor to the client's in-house art department during the launch.