Professional Experience
BUSINESS-MINDED COMMUNICATIONS PROFESSIONAL
Reporter / Editor / Project Manager / Fact Checker / Researcher / Technical Writer / Interviewer / Copy Writer
Results-driven communications professional with over 10 years experience in journalism, management, leadership, budget development and marketing. Strategic thinker who is able to generate new ideas and initiate change. Persuasive, effective communicator with strong relationship-building skills. Experienced leader of cross-functional teams with a passion to accomplish objectives and meet critical deadlines in fast-paced, high-growth and diverse environments. Significant experience in writing for teen, business women and Hispanic markets. Work has appeared in New York Magazine and The Los Angeles Times.
Expertise
Editor
7 Years
Writer
10 Years
Reporter
9 Years
Specialty
Business (general)
10 Years
Family, Children & Teenagers
10 Years
Entertainment
10 Years
Industries
Magazine - Local/Regional magazines
10 Years
Newspaper - Local/Regional
1 Year
Nonprofit
7 Years
Total Media Industry Experience
10 Years
Media Client List (# assignments last 2 yrs)
Jacksonville Advantage (3-5), American Lawyer Media (10+), Florida Trend Magazine (10+)
Corporate Client List (# assignments last 2 yrs)
ITT Corporation (10+)
Other Work History
Public Relations Professional
Marketing & Communications Manager
Technical Writer
Editor, Florida Trends NEXT
Originated article ideas and conducted long-range editorial planning for annual magazine that is distributed to Florida high school students; audited circulation of 730,000
Supervised and mentored freelancers during the writing process; approved, fact checked and edited articles
Managed $500,000 annual budget
Wrote, distributed and promoted annual teacher survey
Wrote speeches and columns for the publisher
Edited other Florida Trend publications including Legal Elite and Corporate Travel Guide
Wrote and distributed press releases and e-newsletters
Managed FloridaNEXT.com
Staff Writer
Lake City Reporter
January 2005 August 2005
Pitched story ideas, interviewed sources and wrote articles for the Community, Education, Health, Veterans Affairs and Outlying Areas beats of a daily newspaper
Technical Skills
Knowledge of HTML, Macromedia Dreamweaver, e-marketing programs, content management systems
Foreign Language Skills
Some Spanish
Computer Skills
Skilled in Microsoft Office Suite programs including Word, Excel, Publisher and PowerPoint; Adobe InDesign, Acrobat, and Photoshop; News Edit Pro IQue, I-Movie and Macromedia Dreamweaver.
Equipment
Laptop, digital camera, scanner, fax machine, high-speed Internet access, digital recorder, Macromedia Dreamweaver, Office 2007, SnagIt, Adobe Acrobat
References
Todd Wilson
Publisher
Lake City Reporter
180 E. Duval St.
Lake City, FL 32055
TWilson@lakecityreporter.com
(386) 754-0428 Office
Laura Figueroa
Reporter
Miami Herald
LFigueroa@MiamiHerald.com
Kimberly Anne Lopez
Attorney, Akerman Senterfitt, Orlando
Klopez223@aol.com
Janice Sharp
Associate Publisher
490 1st Ave. S.
8th floor
St. Petersburg, FL 33701
JSharp@FloridaTrend.com
(727) 892-2622
Awards
La Prensa Newspaper Outstanding Young Female Leader
NALFO National Organizational Leadership Award
Lambda Theta Alpha New Member of the Year
Lambda Theta Alpha Alumna of the Year
Order of Omega
Associations
VP of Marketing for the National Society of Hispanic (MBAs NSHMBA) Orlando Chapter Diversity Chair for the Public Relations Society of America (PRSA), National Association of Hispanic Journalists (NAHJ), University of Florida Alumni Association, National Association of Women Business Owners (NAWBO), Florida Freelance Writers Association (FFWA), Florida Writers Association (FWA)
