Callie Gisler

Salem, Oregon
Website: https://calliegisler.com/
Contact

Professional Experience

I’m a writer and editor based in Portland, Oregon. Over a decade-long career in content marketing and communications, I have fallen in love with helping entrepreneurs, B2C companies, and nonprofit organizations bring their brands to life through words. My work has appeared in Entrepreneur, Forbes, The Writer, the Business Journals, numerous local and regional news outlets, and more. I hold a B.A. in Journalism from the University of Oregon's School of Journalism and Communication.

Expertise

Copywriter
10 Years
Writer
10 Years
Other, Specify
12 Years

Specialty

Consumer Products
5 Years
Fitness
5 Years
Women's Issues
3 Years

Industries


Online/new media
10 Years
Nonprofit
5 Years
PR (firm) - Small to mid-sized corp. clients
5 Years

Total Media Industry Experience

10 Years

Media Client List (# assignments last 2 yrs)

Statesman Journal (10+), Forbes (1-2), Entrepreneur (1-2), The Writer (1-2)

Corporate Client List (# assignments last 2 yrs)

Core Home Fitness (10+), Sony, Inc. (3-5), Bowflex (10+), Microsoft (6-10), Oregon Humane Society (10+)

Computer Skills

Adobe Creative Suite

Equipment

DSLR camera, microphone

Associations

Public Relations Society of America, American Marketing Association

Showcase

Producing/Writing

The Influential Blogger
(The Writer Magazine 4/1/2014)
A feature article published online and in-print by The Writer Magazine in April 2014.
Turning Back Time With Fitness: Gerry's Weight Loss Story
(Bowflex 1/6/2015)
Prepared for a leading consumer fitness brand, I crafted numerous blog posts that brought home fitness equipment to life through customer weight loss and wellness journeys. The collaborative process included an in-depth interview with the customer and supplemental interviews with the product team.
The 2 Ingredients That Make Up a Healthy Company's Winning Formula
(Entrepreneur 7/18/2016)
As a ghostwriter, I penned a thought leadership for a previous c-suite executive in the consumer product space, that was published by Entrepreneur in July 2016. The collaborative process included sourcing sessions with the client, in-depth research, and numerous supplemental interviews with key employees.
Core Home Fitness Launches New Glute Muscle Builder
(Core Home Fitness 6/28/2021)
When growing fitness brand Core Home Fitness brought its new Glute Drive machine to the U.S. market in 2021, I prepared strategic messaging and drafted an announcement press release that generated more than 148 million impressions.