Professional Experience
I am an award-winning freelance travel writer. As the Travel Editor of Leader's Edge Magazine for 15 years, I covered travel, restaurants, luxury goods, wine, spirits, cars, motorcycles and niche insurance products. Based in New Orleans, I write about the exotic concoction of food, music and fun to be had in my hometown. I am also a highly experienced marketing professional. I act as the marketing director for many of my clients, establishing long-term partnerships that allow me to devise and execute an ongoing marketing and brand strategy that consistently achieves results. My expertise crosses all media platforms—digital, print, public relations, social, podcast, video—which allows me to assess a company's overall marketing and branding needs and develop a strategy that best spends time and money.
Expertise
Director
15 Years
Copywriter
20 Years
Writer
15 Years
Specialty
Travel
15 Years
Business (general)
20 Years
Food
15 Years
Industries
Association publication
15 Years
Marketing (firm) - Small to mid-sized corp. cl
20 Years
Pr/marketing - all
20 Years
Total Media Industry Experience
15 Years
Media Client List (# assignments last 2 yrs)
Leaders Edge Magazine (10+), Forbes Travel Guide (3-5), AirTran Airways Go Magazine (1-2), Loews Magazine (1-2), The Port Record Magazine (1-2), KULTUR Magazine (1-2), PS Magazine (1-2), Reach Magazine (1-2), Transaction Trends (1-2)
Corporate Client List (# assignments last 2 yrs)
Stephen Ambrose Historical Tours (10+), Steeg Law Firm, LLC (10+), Mouledoux, Bland, Legrand & Brackett (law firm) (10+), Steeg Law Firm, LLC (10+), Point Funding (financial) (10+), Agenda for Children (nonprofit) (10+), M.G. Maher & Company., Inc. (shipping) (10+), MBLX, Inc. (shipping) (10+), New Orleans Commercial Real Estate (10+), Wye River Upper School (10+), Zande Newman (advertising) (10+), Various bands and musicians (10+)
Other Work History
Travel Editor, Leader's Edge Magazine, Washington, DC; Founder, CW Marketing, New Orleans, LA;
Account Executive/Business Development Strategist, Fixation Marketing, Washington, DC; Director of Sales, Marketing and PR, Time & Place Homes, Washington, DC
Foreign Language Skills
Some French
Computer Skills
Word, Excel, PowerPoint, Squarespace, Final Cut Pro, Jumpchart
Equipment
MAC laptop, Nikon D850 digital SLR with lenses
References
Rick Pullen, Former Editor in Chief, Leader's Edge Magazine;
Yakir Katz, President, Stephen Ambrose
Historical Tours; Robert Steeg, Managing Partner, Steeg Law Firm; Alan Brackett, Managing Partner, Mouledoux, Bland, Legrand & Brackett; Jen Roberts, CEO, Agenda for Children
Awards
Society of National Association Publications (SNAP) Excel Silver Award for Feature Article
AMA New Orleans MAX Award for Event Marketing
Associations
American Marketing Association New Orleans; MediaBistro.com Avant Guild Member; American Wine Society, Member