Professional Experience
eCommerce professional, Web developer and multi-channel communications promoter that optimizes channel development, online marketing and digital content resources to win sales, build brands and drive meaningful online traffic to Web stores, mobile devices and landing pages for consumer and business audiences. At different stages, both managed and participated as a team member across all online channels to implement best practices in eCommerce including web design, UX, content marketing, Search Engine Optimization (SEO), consumer shopping engines (Amazon, Google and other shopping feeds), social media outreach, affiliate programs, display advertising and re-marketing to B2B and B2C customers.
Expertise
Content Editor (online)
8 Years
Web Developer
4 Years
Promotions
10 Years
Specialty
Health
8 Years
Environment & Nature
5 Years
Technology
5 Years
Industries
Marketing (firm) - Small to mid-sized corp. cl
10 Years
Magazine - Trade magazines/publications (B2B)
3 Years
Marketing (in-house) - Small to mid-sized corp. cl
6 Years
Total Media Industry Experience
18 Years
Media Client List (# assignments last 2 yrs)
Gruner & Jahr, Inc & Fast Co Mags (1-2), CMP Media, UBM (3-5), InformationWeek (3-5)
Corporate Client List (# assignments last 2 yrs)
DB Shards, Database Technology (1-2), Nokia (1-2), Recyclebank.com (1-2)
Other Work History
VP eCommerce, AliMed, Inc., EasierLiving and AliMed.com - 4 years. VP MarCom - 2 years, Agency - SVP - Articulate Communications - Technical promotions 2 years.
Technical Skills
Web Design, Adobe Create Suite and Creative Cloud, including Fireworks, Effects, Dreamweaver, PhotoShop, InDesign. Marketing Automation: Marketo, Eloqua; CRM Sugar, Salesforce, etc.
Foreign Language Skills
Web content foreign language translation service knowledge
Unions
N/A
Computer Skills
Web Development: Dreamweaver, HTML5, XML, Javascrpt, CSS, PHP, multiple CMS, MS Office --PPT + Excel power user
Equipment
multiple Mac, desktops, laptops, tablets, photo editing programs, Adobe Creative Cloud, MS office, MS365, etc.
Work Permits & Visas
None. US citizen
References
Lisa Rubino, lisarubino19@yahoo.com, InformationWeek, Laura Grimmer, 917.330.4516, CMP Media, Jim Hopkinson, Wired Magazine,
Awards
Webby Awards for Energy Star Computers, George Washington University EMBA program websites. PR Week’s Business-to-Business Campaign of the Year, CMP Media.
Associations
Social Media Marketing Assn, Avant Guild Member, PR Society of America
