ellen werther

For an ongoing column, featuring celebrity stylist and Look Good...Feel Better program volunteer, Oribe

To introduce Frans Plooij, Ph.D., and the author of The Wonder Weeks, to U.S. audiences and gain credibility - specifically among the mommy-sect, I established an ongoing relationship with ModernMom.com, one of the top "mommy blogs." Shortly after our first blog posts, Frans was named a featured expert/blogger on the site and thousands of moms click in to read our latest posts.

Professional Highlights include: ? Created “swarms” of B-Fly Bladers to announce the launch of Microsoft’s MSN nationwide, which included recruiting, outfitting and deploying MSN Butterfly-costumed roller-bladers bearing branded placards and collateral. The Bladers buzzed New York’s media outlets, resulting in “on the couch” talk on the Today show, as well as multiple media placements. ? Wrote and developed collateral materials to reach key audiences in vertical categories; edited technical documents to be “consumer-friendly; produced media training manuals and guides. ? Introduced worldwide bestseller, “The Wonder Weeks,” and its author to US audiences. ? Grew BIOTA brand to the #3 product in the Hair Growth category and #1 selling shampoo (IRI, 52 Week, Food, Drug and Mass). ? Proven track record with the media, including articles in The Wall Street Journal, The New York Times, CBS Early Show, Today Show, Good Morning America, New York Magazine, et al. ? As an independent consultant, integrated with