Professional Experience
I have 10+ years of experience executing content in the health care, travel, insurance, consumer goods, pharmaceutical, and most recently, technology industries. I am experienced in using A/B testing, analytics, and SEO to execute – and measure - outstanding content for social media, websites, email campaigns, corporate blogs, event materials, social media, white papers, executive summaries, proposals, investor and sales presentations, mobile campaigns, sales slicks, brochures, videos, direct mail pieces, and more.
My career highlights and recognition include:
2012 OMMA Awards Finalist for social media campaign: Cigna GO YOU
2009 CLIO Healthcare Award: Massachusetts General Hospital
2009 MITX: Best Health & Fitness Website: massgeneral.org
2009 AIGA Best Designed Website: massgeneral.org
2008 Platinum eHealthcare Leadership Awards: uwhealth.org
Expertise
Copywriter
13 Years
Copy Editor
13 Years
Graphic Designer
2 Years
Specialty
Health
13 Years
Technology
2 Years
Consumer Products
1 Year
Industries
Advertising agency
5 Years
Marketing (in-house) - Fortune 1000 corp. clients
5 Years
Marketing (in-house) - Small to mid-sized corp. cl
2 Years