Professional Experience
BFF Consultants creates lasting multi-media platform advertising sales strategies resulting in increased sales revenue for our clients. Before launching BFF Consultants in 2007, I worked my way up in the LGBTQ and mainstream media industry from Sales Manager, to Advertising Director to Publisher. I understand what is needed to build a successful and sustainable sales strategy and sales team. I've built multi-million dollar territories, won new fortune 500 accounts, launched new print and digital publications, mobile apps and websites. As a consultant, I work with my clients to create and implement strategic plans of action, guiding my clients to success and sustainable profitability. BFF Consultants’ works with your company to increase sales revenue, expanding your reach to both audience and advertiser. From start-up to restructuring of your current business model, BFF Consultants will guide you through the evolution necessary in today's ever changing media industry to reach your goals.
Expertise
Publisher
5 Years
Sales Manager/Exec.
18 Years
Sales Person
24 Years
Specialty
Entrepreneurship
24 Years
Lifestyle
20 Years
Other, Specify
20 Years
Industries
Magazine - Large Consumer/National magazines
20 Years
Magazine - Local/Regional magazines
20 Years
Online/new media
10 Years
Total Media Industry Experience
25 Years
Media Client List (# assignments last 2 yrs)
AskTell Media/TowleRoad.com (10+), BeE Woman Magazine (10+), Charged Electric Vehicles Magazine (10+), Curved Space Creative (10+), Instinct Magazine (10+), Natural Pet World (10+), Susan Balboni, Inc. (10+), The Advocate (10+), The Holman Group (10+), Out Magazine (10+), Frontiers Media LLC (10+), Love&War (10+), Malibu Magazine (10+), Natural Child World (10+), The Out Traveler (10+), Pretty Pear Bride Magazine (10+), New American Vision (6-10), Cinah Media (10+), Punk's Not Dead LLC (1-2), Seaside Retailer magazine (1-2), The Blunt Post (10+)
Corporate Client List (# assignments last 2 yrs)
Porsche/Curved Space Creative (10+)
Other Work History
Founder/Principal Consultant, BFF Consultants
Publisher, Modern Luxury Hawaii
LA Advertising Director, The New Yorker
Western Advertising Director, LPI Media - Out, The Advocate & The Out Traveler
Advertising & Marketing Director, Curve Magazine
Owner/Recording Artist: Open Door Records
Technical Skills
web design consultation, presentation design, proposals and publicity materials
Computer Skills
Word, Excel, Outlook, PowerPoint, Sales Force
References
Available upon request.
Awards
LPI Media Sales Manager of the Year, 2004
Associations
Accredited Associate of the Institute for Independent Business since 2008; CEO Space since 2007
IBI Global, Inc./CEO Space Member since 2007;
Member of Board of Directors, The Film Collaborative, since 2010;
Member Better Business Bureau 2007