Professional Experience
Experienced media strategist and digital marketer with a proven track record of delivering high-impact campaigns for brands like Candy Crush. Skilled in media planning, campaign optimization, and client relations, I bring a strategic approach to digital media and content creation. Passionate about engaging audiences and driving results in remote, collaborative environments.
Expertise
Account manager
6 Years
Other, Specify
6 Years
Writer
9 Years
Specialty
Entertainment
9 Years
Technology
6 Years
Business (general)
5 Years
Industries
Advertising - all
6 Years
Advertising agency
4 Years
Advertising, client side
4 Years
Total Media Industry Experience
6 Years
Corporate Client List (# assignments last 2 yrs)
King - Candy Crush (6-10), Audible (6-10), Sanofi (3-5)
Other Work History
OMD USA – Senior Associate, Integrated Planning (Candy Crush/King)
January 2023 – April 2024
Exceeded KPIs by 40% for King through effective media planning and innovative OTT strategies, optimizing brand visibility and engagement across channels.
Havas Media Group – Digital Investment Specialist
February 2022 – July 2022
Managed multi-platform investments for Sanofi, delivering $400K in added value and achieving a 30% ROI increase.
Wavemaker – Senior Media Planner (Audible)
August 2022 – January 2023
Led media vendor negotiations and content marketing strategies, contributing to a 20% subscriber growth for Audible.
Technical Skills
Campaign Optimization, Media Buying, Data Analysis, Social Media Analytics, Content Strategy, Client Relations Management
Foreign Language Skills
N/A
Unions
N/A
Computer Skills
Google Ads, Meta Business Suite, Microsoft Office (Word, Excel, PowerPoint), Adobe Photoshop, Mailchimp, DV360
Equipment
Mac/PC Proficiency, Adobe Creative Suite (Photoshop, Illustrator), Canva, Google Analytics, Hootsuite
Work Permits & Visas
Authorized to work in the U.S. without sponsorship.
References
Available upon request
Awards
N/A
Associations
N/A
