Professional Experience
"Jenna's careful reporting, coupled with her desire not to take the easy-way-out and write the same old cliches everyone else writes, makes my life as an editor easier."
Yes, it's a real quote from an editor who has hired me several times. Here's why my editors and clients always come back for more: Whether for a print or digital publication, my goal is always to deliver information that will engage readers (and, of course, to keep my editors and clients happy). A versatile reporter and writer, I've developed many specialties during my career. My print and digital clients return to me time and again for articles about books, travel, profiles, business, food, and the quirkier side of life. I've also worked with many businesses and non-profits to develop website copy, newsletters, and more. Need brainstorming help? I'm your editorial type. Clients and other writers call on me all the time to help work out the kinks in their plans and figure out next steps.
Expertise
Content Editor (online)
14 Years
Editor
18 Years
Writer
18 Years
Specialty
Books & Literature
17 Years
Business (general)
16 Years
Travel
8 Years
Industries
Magazine - Large Consumer/National magazines
18 Years
Magazine - Trade magazines/publications (B2B)
10 Years
Online/new media
14 Years
Total Media Industry Experience
18 Years
Media Client List (# assignments last 2 yrs)
American Way, the American Airlines magazine (10+), One+ Magazine (6-10), TravelChannel.com (6-10), World Hum (6-10), Viv magazine (1-2), Westways (1-2), Southern Living (1-2), Continental (1-2)
Corporate Client List (# assignments last 2 yrs)
a Los Angeles-based restaurant (1-2), a NYC-based restaurant (1-2), LightWedge (1-2)
Other Work History
June 1998-June 1999 iVillage.com
Book Club Channel Producer
Developed ongoing editorial strategy for Book Club channel.
Wrote articles and weekly newsletter.
Edited articles, columns, and book reviews.
Managed editorial and community support staff.
Booked author events and interviews.
Worked with other producers to develop network-wide initiatives.
Feb. 1997-June 1998 Publishers Weekly
Senior Editor, BookWire (Oct. 1997 June 1998) Online Editor, Publishers Weekly (Feb. 1997 June 1998)
Developed, wrote, and/or edited sections of PW.com and BookWire.com.
Managed editorial and production staff of 10 people. Launched and wrote PW Daily for Booksellers, an e-mail newsletter
Dec. 1994--Feb. 1997 Folio: First Day and Folio:
Researched, developed, and wrote feature and news stories.
Worked with Editor-in-Chief to produce fax newsletter for upper-level management in the magazine industry.
Technical Skills
Digital photography and editing. Blogging. Basic video skills.
Computer Skills
WordPress and Typepad; social networking and building a readership with Facebook and Twitter; familiar with InCopy, word processing programs, and content management systems.
Equipment
I shoot with a DSLR (and links to my photos are available). Flip camera. Recorders. Mac laptop.
References
Available on request.
"Jenna's charming wit and outstanding writing style are the perfect complements to her professionalism and dedication. Bottom line: She makes me look good-- and that's a tough act to beat. Besides, any freelancer who would risk life and limb by attending trapeze school is top-notch in my book."--Chris Wessling, Senior Editor, American Way
"I have had the fortune of hiring Jenna for multiple contract writing projects, both while I worked in the role of Senior Interactive Producer at the Travel Channel, and as Senior Editor and Producer at World Hum. Jennas passion for both the art of writing and her subject matter, as well as her promptness with deadlines and great understanding of the intricacies of writing for the web, have made her and her content a valuable asset."--Valerie Conners
Associations
American Society of Journalists and Authors
