Lara Kristin Herndon

New York, NY 10024 USA
Website: http://www.herndy.com
Contact

Professional Experience

My byline has appeared in The New York Times, O, the Oprah Magazine, Entrepreneur, Wired, Metropolis, and other national magazines. From front-of-book shorts to interviews and features, I've mastered many formats and have reported on topics ranging from boxing to baby bottles to battle cries.

Expertise

Copy Editor
10 Years
Writer
18 Years
Reporter
10 Years

Specialty

Entrepreneurship
3 Years
Arts & Humanities
18 Years
Lifestyle
5 Years

Industries


Magazine - Local/Regional magazines
18 Years
Online/new media
8 Years
Nonprofit
20 Years

Total Media Industry Experience

24 Years

Media Client List (# assignments last 2 yrs)

Metropolis (10+), O, the Oprah Magazine (3-5), Entrepreneur (3-5), Reader's Digest (1-2)

Corporate Client List (# assignments last 2 yrs)

Acura Style (1-2), Think Magazine (1-2), Everlast (3-5), Once-Future Office (3-5), Mason Interactive (3-5), Lesley Heller Gallery (3-5), DFN Projects (3-5), Evolve Treatment Center (3-5), Tabitha Digital (6-10)

Other Work History

Grant Writer for various non-profit organizations, both as a full-time staffer and as a freelancer

Foreign Language Skills

Speak and read French. Read basic Italian.

Computer Skills

All Microsoft Office applications, Windows and Mac Operating Systems (OSX, Windows XP), HTML.

Equipment

MacBook Pro 15" laptop; iPhone; Sony digital camera; digital audio recorder; Canon Pixma Pro Printer, Canon ScanPro Scanner

References

Available upon request.

Awards

ASJA Best Op-Ed, 2018

Showcase

Book Reviews

Jed Perl Has Art Smarts
(Stop Smiling 5/10/2006)
Review of Jed Perl's "New Art City: Manhattan at Mid-Century."
Joan Taylor on Prain Damage and Unforgivably Lame Puns
(Stop Smiling 9/6/2006)
Review of "Conversations with Mr. Prain," by Joan Taylor.
Good-Time Girl or Stepford Wife?
(Stop Smiling 10/25/2004)
Double review of two equally ridiculous marital-advice books: Dr. Laura's "The Proper Care and Feeding of Husbands" and Regena Thomashauer's "Mama Gena's Marriage Manual."
Where the Elite Meet to Self-Destruct And, Occasionally, Paint
(Stop Smiling 3/9/2006)
Review of "DeKooning's Bicycle: Artists and Writers in the Hamptons" by Robert Long
Dispatches From the Land of the Very Broad Stroke
(Stop Smiling 7/13/2006)
Review of "The Space Between Us," by Thrity Umrigar.
Turning Points of the Still World
(Stop Smiling 3/30/2006)
Review of "The Pagoda in the Garden" by Wendy Lesser.
Muscular Writhings: Alexander the Great, Caravaggio, and the Scholars Who Loved Them
(Stop Smiling 2/16/2006)
A double review of "Alexander the Great: Journey to the End of the Earth," by Norman F. Cantor, and "Caravaggio: Painter of Miracles," by Francine Prose
Pink Ribbons, Orange Clovers, Blue Diamonds, and Purple Horseshoes
(Stop Smiling 10/12/2006)
Review of Samantha King's "Pink Ribbons, Inc."
Immaterial Girl: Paula Uruburu on Evelyn Nesbit, a Real Pre-Madonna
(Stop Smiling Online 9/4/2008)
A review of Paula Uruburu's account of Evelyn Nesbit's fame, affair with Stanford White, and involvement with White's murderer, Harry K. Thaw.
The Scale of Family Disaster: Jhumpa Lahiri's Well-Calibrated Instrument
(Stop Smiling Online 6/23/2008)
A review of Jhumpa Lahiri's "Unaccustomed Earth."
When A Burning Mattress Lying in the Road is Just a Burning Mattress Lying in the Road
(Stop Smiling 9/27/2004)
Review of Roger Kimball's "The Rape of the Masters: How Political Correctness Sabotages Art."
A Murder in the Red Barn...? Grant Wood's Pitchfork Medium
(Stop Smiling 8/25/2005)
Review of Steven Biel's "American Gothic: A Life of America's Most Famous Painting."
David Plotz on that Seminal Fluid
(Stop Smiling 9/22/2005)
Review of David Plotz's "The Genius Factory: The Curious History of the Nobel Prize Sperm Bank."
Charles Burns Asks: Why Are There Scales Where There Should Be Fur?
(Stop Smiling 12/22/2005)
Review of Charles Burns's graphic novel "Black Hole."
The Devil's Drawers: Marlon James
(Stop Smiling 12/1/2005)
Review of a novel by Marlon James
The Commissar Vanishes in Fine Style
(Stop Smiling 1/18/2007)
Review of Pamela Jill Kachurin's book about Soviet Textiles.

General

Crafting Information
(Metropolis Magazine 11/1/2011)
At The Leonardo in Salt Lake City, a new permanent installation showcases the limitless possibilities of parametric design.
Brand New World
(Metropolis Magazine 11/1/2011)
Luxe dressing rooms, pop-up shops and secret stores are just some of the trends I researched for Metropolis's retail trend round-up.
Root System: Nakashima's Legacy
(Metropolis Magazine 3/1/2008)
Profile of Mira Nakashima-Yarnall, daughter of legendary craftsman George Nakashima, keeper of his legacy, and a talented designer and craftswoman in her own right.
Innovative Ideas in Product Packaging
(Entrepreneur 11/20/2012)
A look at three entrepreneurs who had to change their product packaging when their brands took off, and tips from the experts about how to avoid the pitfalls of a redesign.
Golden Ticket
(Metropolis Magazine 2/1/2008)
St. Philip's Academy in downtown Newark, NJ uses green design to turn a converted chocolate factory into a beacon of hope for inner-city kids.
Game Changers | Patronage: Jamie Gray
(Metropolis Magazine 1/10/2013)
Jamie Gray, curator and mastermind behind the New York design shop Matter, talks about his aesthetic and what it's like to be a design patron.
Smart Building Blocks
(Metropolis Magazine 4/9/2013)
Eight projects that leverage smart systems and materials to create compound efficiencies and lower environmental impact.
Think Again
(Metropolis Magazine 6/1/2013)
The chair that reframed the conversation about sustainable furniture design gets a reboot for its tenth birthday.
Bohemian Rhapsody
(Metropolis Magazine 9/12/2012)
Lasvit is a Czech-based company that brings the romance of Bohemian glass up to date with dazzling bespoke installations of glass, crystal and lighting.
Tilting at Wind
(Metropolis Magazine 5/16/2006)
German engineer and visionary sailor Stephan Wrage hopes to change the face of overseas shipping with his kite-based wind propulsion system.
Exit the Classroom
(Metropolis Magazine 7/20/2012)
A round-up of design school projects with real-world potential.
Destination Downtown
(Metropolis Magazine 5/11/2012)
A quick and dirty guide to help you navigate Design Week madness.
Building Bridges
(Metropolis Magazine 6/18/2012)
A Kansas City-based design firm makes a specialty of re-uniting communities that highways have put asunder.
The Creative Process | Product Evolution: Jeffrey Bernett
(Metropolis Magazine 3/7/2013)
Jeffrey Bernett talks about the Landscape Chair.
Punk Rock Vs. Swiss Modernism
(Metropolis Magazine 2/15/2005)
Members of the band Double Dagger are graphic designers by day, poets of the profession by night.
Heavyweight Matchup
(Metropolis Magazine 10/1/2006)
An interview with legendary art director George Lois about his new book, "Ali Rap," and his longtime friendship with boxing great Muhammad Ali.
Motion and Change
(Metropolis Magazine 5/16/2005)
Janet Echelman's public sculpture revitalizes an urban waterfront.
From Fundraiser to Reiki Master
(O, the Oprah Magazine 5/1/2012)
A profile of Deborah Flanagan, who left a demanding career fundraising for non-profits to become a Reiki Master and holistic healer.
10 Best Battle Cries
(Wired Magazine 7/21/2008)
The ten best battle cries from history, fiction, and the virtual world.
Destination: Design New York
(Metropolis Magazine 5/7/2013)
A guide to New York Design Week.
A Fine Bottle
(Metropolis Magazine 12/1/2007)
Dan Harden of Whipsaw, Inc. talks about the new baby bottle he designed for Adiri.
Area of Influence
(Metropolis Magazine 11/18/2009)
After acquiring the iconic Edward Fields carpet brand, Tai Ping does justice to its legacy.
Get Smart
(Metropolis Magazine 12/1/2005)
Modular housing from Sweden enters the English-speaking world.
Game Changers: Ruth Finkelstein
(Metropolis Magazine 1/25/2012)
Ruth Finkelstein advocates for a better urban experience for seniors.
The Green Party
(Entrepreneur 5/1/2013)
How color forecasting, trend reports, and expert advice can help you make the right color decisions for your business.
Calm Chaos and Paper Beauty
(Art Papers 3/1/2008)
An interview with the artist Robert Walden.
The Green Vanguard: S is for Solar Panels
(Metropolis Magazine 10/20/2010)
SunRun and other companies that offer consumers the option to lease solar panels.
Game Changers: Rob Kalin
(Metropolis Magazine 1/25/2012)
Rob Kalin is an advocate for the makers of this world.
How to Cultivate a Happy Home
(O, the Oprah Magazine 6/1/2013)
When life gave me lemons... I made margaritas!