Lisa Bertagnoli

Chicago, IL 60647 USA
Website: http://www.scarlettrules.com
Contact

Professional Experience

I specialize in insightful profiles, entertaining and informative travel pieces, arts and entertainment reporting, restaurant/food trends. Colleagues and editors applaud my skill with quotes - I can get people to say the darndest things, and on the record. My source list is deep - I have reliable, high-profile contacts in the food and fashion industries. I write quickly, well and respect a deadline. I'll round out a story with appropriate sidebars, and can take good-quality, high-res photos as well.

Expertise

Book Author
2 Years
Editor
4 Years
Reporter
20 Years

Specialty

Arts & Humanities
4 Years
Fashion
7 Years
Other, Specify
5 Years

Industries


Magazine - Local/Regional magazines
13 Years
Magazine - Trade magazines/publications (B2B)
20 Years
Newsletter - Trade
4 Years

Total Media Industry Experience

26 Years

Media Client List (# assignments last 2 yrs)

Crain's Chicago Business (10+), Chain Leader magazine (10+), Restaurants & Institutions magazine (10+)

Other Work History

I was managing editor at Restaurants & Institutions, then a twice-monthly, four-color mag with an average folio of 150, for four years (1990-1994)

Foreign Language Skills

Some German

Unions

None

Computer Skills

Mac user: proficient in Word and PhotoShop

Equipment

Desktop Mac, Mac laptop, Nikon D40 digital SLR, audio recorder.

Work Permits & Visas

I have a current US passport.

References

Andrea Hanis, Crain's Chicago Business; Mary Chapman, Chain Leader magazine

Awards

Several ASBPE regional awards, several Jesse Neal awards

Associations

Association of Women Journalists

Showcase

Writing sample

Timothy Long profile
(Crain's Chicago Business 1/5/2009)
Tim Long is curator of Chicago History Museum's 50,000-piece fashion collection, the fifth-largest in the world. Long is a key figure in Chicago fashion and social circles, yet he'd never been profiled. This piece, which describes how Long virtually charms the gowns of society women's backs in order to keep the collection current.
Chicago Public Radio feature
(Crain's Chicago Business 2/16/2009)
Two years ago, WBEZ-FM, Chicago's NPR affiliate, used donor funds to launch a second station, a fact they kept from their donors. Some donors were furious when they found out; station execs maintained that they'd done nothing wrong. In this piece, I got two station managers to admit that they could have handled the situation differently by telling donors about the new station, which is called Vocalo. The piece was picked up by Chicago's NBC station and several local papers, and received quite a few reader responses.