Lisa Terry

Pasadena CA USA
Contact

Professional Experience

Tap my extensive experience as a business and technology journalist to deliver compelling content to your demanding reader. I'm adept at quickly digesting technical material and explaining it in terms of real-world business problems and solutions. Interview subjects say they appreciate the extent of my preparation. You can expect extensively researched, well-written articles that incorporate the insights of key analysts and thought leaders as well as my own lengthy industry experience, produced on time according to your style and specifications. My clients rely on me for features, columns, case studies, newsletter material, supplements and white papers that tell the story and impress advertisers. Please see my work samples and references, below, for evidence of the quality of my work, or search my name on the Web sites of the magazines below Im proud of all of my work.

Expertise

Editor
9 Years
Reporter
30 Years
Writer
30 Years

Specialty

Business (general)
30 Years
Travel
20 Years
Technology
30 Years

Industries


Magazine - Trade magazines/publications (B2B)
30 Years

Total Media Industry Experience

30 Years

Media Client List (# assignments last 2 yrs)

Hospitality Technology (10+), Inbound Logistics (10+), Vertical Systems Reseller (10+), Retail TouchPoints (10+), Advertising Age (10+), Consumer Goods Technology (3-5), RIS News (10+)

Corporate Client List (# assignments last 2 yrs)

Kronos (3-5), Retail Solutions (1-2), Gladson (3-5), Capgemini (1-2), Return Logic (10+), Logility (3-5), HTNG (1-2)

Other Work History

Principal, editor, Retail Executive Review electronic newsletter, Strategic Media Group Editor, Retail Information Systems News (RIS News) Managing Editor, Consumer Goods Manufacturer Editor, NJ Rehab Editor, Florida Automotive Communications Specialist, Meldisco retailer

Technical Skills

Podcasts, Webcasts, Infographics

Unions

AvantGuild

Equipment

PC, Digital Camera, Voice Recorder

References

"Your articles are on time and well-written - a couple of things which seem hard to come by." Andrew Galli Nation's Restaurant News Your high level of professionalism and flexibility make you an invaluable resource to Edgell. Whether it's a last-minute assignment or an extensive project requiring numerous interviews and research, I have complete confidence in your work, which makes my job much easier. - Abigail A. Lorden Editor-in-Chief, HT alorden@edgellmail.com "I have worked with Lisa for many years and know her to be a true professional, as well as an excellent writer. She is skilled at weaving a story together in a way that makes even the most complex technologies relatable. The writing was strong, which made my job infinitely easier. I would unreservedly recommend Lisa for any future endeavor - especially if it involves writing!" Angela Diffly, Editor, SMB Retail Technology News Felecia Stratton Editor Inbound Logistics felecia@inboundlogistics.com

Awards

Best Magazine, Automotive Service Excellence Association

Associations

MediaBistro AvantGuild

Showcase

Magazine Articles

Seven Steps to the Cloud
(Vertical Systems Reseller 9/1/2015)
Cloud technology is a mixed bag for systems integrators, with the potential to disrupt hard-won client relationships. The assignment was to explore the ways in which the cloud model is maturing to acknowledge a role for the indirect channel, and how integrators can play a role.
Supply Chain Visibility: Chasing the Big Picture
(Inbound Logistics 7/1/2015)
Visibility has long been the supply chain goal everyone wants but no one can measure, so it didn't get funded. Advancements in technology are finally changing that equation, The assignment was to identify and explain those advancements.
Retail and Consumer Goods Analytics Study 2018: May the Best Insights Win
(RIS News/Consumer Goods Technology 4/5/2018)
Analytics is transforming how the retail and consumer products industries operate. I write this annual survey for these two leading industry magazines to track this transition, taking a deep look at where analytics and technologies such as AI and machine learning are making an impact.
3 Steps to Better Mobile Solutions
(Hospitality Technology 2/16/2016)
Mobile devices travel everywhere with their owners, including hotels. This article provides advice on strategies hotels can use to leverage guest mobile devices to create more satisfying stays and ongoing relationships with the brand.
Tech Trends Report 2017: Transforming to the Digital Enterprise
(Consumer Goods Technology 10/22/2017)
An original research report on how digital transformation is challenging consumer goods companies to rethink nearly every facet of how they run their businesses.

E-Books

Roadmap to an Omnichannel-Aware POS Update
(Retail TouchPoints 11/22/2013)
Omnichannel is a critical trend, but transitioning from current platforms to this highly integrated model is far from easy. Toshiba asked Retail TouchPoints to develop this e-book to help retailers create a roadmap that reflects their individual value propositions, and I was the project writer.

Research Study

Bridging the Data Divide: 2015 Retailer/Supplier Shared Data Study
(RIS News/Consumer Goods Technology 9/9/2015)
This well-respected industry study has documented the evolution of data sharing among retailers and their suppliers, exploring the impact as well as the restraints that stand in the way of more transparency. This is my second year writing this study.
2014 3rd Party Logistics Study
(Capgemini/Penn State/Korn Ferry/Panalpina 10/25/2013)
I serve as lead writer for this prestigious annual study, working with a cross-company, international study team. My role was to interweave three streams of research from this year-long process into an accessible, meaningful reference document that represents the common themes and findings.

Audio/Video

What Should Be in a Solution Provider Partnering Contract?
(Vertical Systems Reseller Magazine 1/31/2011)
I host this twice-monthly series of podcasts covering business management issues that affect IT solution providers. Guests include subject matter experts as well as solution providers themselves.

Letter of Recommendation

Letter of Recommendation
(CSCO/ERI Journal/SCM&L 11/6/2006)
Attached is a letter of recommendation from Dave Andrews, editorial director for Chief Supply Chain Officer, ERI Journal and Supply Chain Manufacturing & Logistics.

White Paper

Smart Marketing Using Big Data
(Advertising Age 7/29/2013)
Ad Age asked me to explore the many implications of big data for marketing and advertising. This piece includes multiple perspectives on big data, including the role in the creative process, IT infrastructure, client/agency relationships, recruiting talent and marketing best practices