Margo Collins

cell: 917.892.3888, MI USA
Contact

Professional Experience

ALL in ONE: Multilingual Web Content Specialist skilled at technical & creative sides of digital account management. Extensive agency corporate/client-side experience. Specialties include front-end production, content/asset management, eCommerce platform maintenance, project liaison & procedural streamlining. - UX-sensitive production of web content using Adobe Experience Manager (CQ / AEM 6) - Video support on Brightcove & YouTube; video embeds & supplementation of metadata - Keen-eyed copy editor & proofreader (web content, press releases & promo pieces) - Seasoned project manager with extensive production & liaison/account background - Cross-cultural adaptations: consultant on creative & content for global executions.

Expertise

Content Editor (online)
7 Years
Copy Editor
15 Years
Producer (new media)
6 Years

Specialty

Consumer Products
14 Years
International
15 Years
Technology
8 Years

Industries


Advertising agency
15 Years
Advertising, client side
10 Years
Online/new media
10 Years

Total Media Industry Experience

20 Years

Corporate Client List (# assignments last 2 yrs)

BLVD Content (1-2), Congregation Beth El (3-5)

Other Work History

- Web Content Editor (Entrega Systems for General Motors 8/2012 - 5/2015, and Pulte Group, MI, contract 3/2010 - 12/2010)<br> - Digital Content Production, Kindle eBook program (Cengage Learning, MI, contract 4/2011 - 7/2012) - Web Content Specialist (McCann Worldgroup, MI, contract 10/2009 - 12/2009) - Bilingual IT Helpdesk Analyst (TechTeam Global, MI, contract 1/2009 - 5/2009) - Marketing Content Specialist (Borders Group, MI, contract 1/2008 - 3/2008) - Bilingual Coder/Developer (W.B. Doner, MI, contract 11/2007 - 1/2008) - Analyst/Corporate Administrator (Kelly Law Registry, MI, 2004 - 2006) - Media Director (ZAG Advertising, NY, 1999 - 2002) PLEASE REFER TO RESUME (in "Work Samples" above)

Foreign Language Skills

French, Italian

Computer Skills

HTML, xHTML CMS: AEM (Adobe Experience Manager); Interwoven TeamSite and Media Bin; Dreamweaver, Illustrator, Photoshop Operating Systems (OS X, Windows XP)

References

Available on request

Awards

Guggenheim Foundation Fellowship, Peggy Guggenheim Collection, Venice, Italy Whitney Museum of American Art, Film/Video department Internship, NY

Associations

WebGrrls, Red Cross 9/11 Volunteer Database Implementation, NY The Adcraft Club of Detroit, MI Board of Directors, JARC, MI

Showcase

Digital work

GM Media Online websites
(11/17/2024)
- Web content & digital asset management using Adobe Experience Manager (CQ/AEM 6).<br> - Publish press releases, product guides, press kits & photo galleries to GM Media Online websites (GM, Chevrolet, Cadillac, GMC, Buick & OnStar) in the US, Mexico, Brazil, Argentina, Ecuador & Columbia.
Pulte Group websites
(11/17/2024)
‣ Maintained content on websites of company brands Pulte, Centex, Del Webb & DiVosta.<br> ‣ Implemented dynamic/static content & imagery updates using TeamSite & Media Bin.<br> ‣ Support site maintenance, extensive brand migration programs & digital sales initiatives.
Aldi website
(11/17/2024)
‣ Incorporate copy, data and images into back end content management system using RedDot CMS Version 7.1.<br> ‣ Support ongoing system updates and development of microsites.<br> ‣ Production of weekly digital newsletter and special themed sales sections of website.
Borders Media website (Beta)
(11/17/2024)
‣ Executed weekly updates of product summaries & created video & music clips, excerpts and other marketing-driven<br>web content using proprietary publishing system for Beta website.<br> ‣ Coded HTML using Dreamweaver and Photoshop to populate weekly electronic marketing pieces.
MAZDA Canada (Holiday microsite 2007)
(11/17/2024)
‣ Web development for Mazda Canada microsite using Dreamweaver/HTML.<br> ‣ Incorporated French and English-language content.<br> ‣ Extensive collaboration with Web Designers & Proofreaders on structural issues due to language adaptations.
Quaker State website
(11/17/2024)
‣ Web development for Quaker Statae website using Dreamweaver/HTML.<br> ‣ Incorporated Spanish, French and English-language content.<br> ‣ Extensive collaboration with Web Designers & Proofreaders on structural issues due to language adaptations.

Writing / Editing

INSPIRATION magazine
(for ProQuest, Winter 2016 11/17/2024)
Document Editing - French text specialist - sample chapter
(Global Knowledge, a specialist in IT and Business Training 11/17/2024)
Pitch for digital messaging piece
(for Team Detroit, Ford Sable '08 11/17/2024)
"And so I moved to New York"
(creative writing sample 11/17/2024)

Print Campaigns

STMicroelectronics
(11/17/2024)
‣ Managed $20 million international print campaign for STMicroelectronics, a semiconductor manufacturer.<br> ‣ Directed production process from creative & copy development to film production; 210 ads produced in four languages.<br>
Kelly Law Registry (KLR)
(11/17/2024)
‣ Developed collateral pieces and conceived show events.<br> ‣ Produced and edited copy for trade and recruiting materials.
Showtime Satellite Networks
(11/17/2024)
‣ Developed & executed collateral marketing materials for wholesale market, including newsletter, direct mail and trade pieces.<br> ‣ Supervised creative & production of trade show display pieces and premium items.
Showtime / ANC
(11/17/2024)
‣ Developed creative & production of trade print ads; researched art & stock images.<br> ‣ Wrote press releases & copy communicating change of programming to affiliates.

Creative

"Morton-opoly"
(11/17/2024)
All Wrapped Up for the Holidays
(11/17/2024)
Logo for Stella Therapeutic Riding
(11/17/2024)
Portrait of Cathleen
(11/17/2024)

GENERAL

Web Content/CMS & Communications Specialist
( 5/23/2023)