Melissa Macron

Jersey City, NJ USA
Website: http://melissamacron.wordpress.com
Contact

Professional Experience

Versatile, seasoned, creative, and über clever: You have my word on it. Copywriting (web/print), for e-commerce and other promotional writing (media kits, press releases, etc.). Clients include One Kings Lane, FAO Schwarz, Intermix, Babies "R" Us, Beauty Bar (beautybar.com). 12+ years editorial experience: fashion, beauty, home decor/craft/DIY, fashion, wedding/bridal, spa/wellness, lifestyle. Clips include Marie Claire, HGTV.com, Modern Bride, Women's Health and Fitness, iVillage, myLifetime.com, and New Jersey Monthly, as well as a celeb-style blog for Life & Style/Bauer Publishing. An editorial and copywriting whiz, I don't need hand-holding; I get the info I need and get it right. On time, on budget. I have a flair for creating an accessible, consistent brand voice to best reach the target demographic, ages eight to 88. From savvy friend to straight-shooting expert, I engage the reader. I brainstorm, tweak, and rework to always hit the mark.

Expertise

Content Editor (online)
4 Years
Copywriter
13 Years
Writer
12 Years

Specialty

Fashion
9 Years
Home & Garden
9 Years
Beauty
10 Years

Industries


Magazine - Large Consumer/National magazines
12 Years
Online/new media
8 Years
Marketing (in-house) - Fortune 1000 corp. clients
3 Years

Total Media Industry Experience

16 Years

Media Client List (# assignments last 2 yrs)

Bauer Publishing (celebrity/product blog) (10+), HGTV.com (10+), Modern Bride (10+), iVillage (6-10), Lifetime (6-10), Marie Claire (6-10), Everyday Health (6-10)

Corporate Client List (# assignments last 2 yrs)

Babies R Us (10+), FAO Schwarz (10+), One Kings Lane (10+), BeautyBar.com (1-2), Intermix (1-2)

Other Work History

* Editor-in-Chief, Reinventing Beauty/Teen Beauty Handbook * Creative Services Manager and Promotional Copywriter, Modern Bride

Unions

Freelancers Union

References

available upon request

Showcase

General

Online Work Portfolio
(12/26/2024)
Please check out my online work portfolio blog for a great idea of my style through an array of samples and clips. Thanks!
Dreamy Kitchen Lighting
(HGTV.com 1/1/2012)
Illuminating ideas for the upscale kitchen
Which Domestic Diva Are You? (quiz)
(Lifetime Television online (mylifetime.com) 1/1/2010)
Martha Stewart, Rachael Ray, Nigella Lawson or Paula Deen? Take our quiz to find your true star personality.
Small-Space Savvy (quiz)
(HGTV.com 11/1/2010)
Make the most of every inch of your home.
Summer Trends from Home and Food Celebrities
(iVillage 7/18/2006)
Celebrity designers, party planners and chefs share their fave summer trends and treats.
FAO Schwarz Holiday 2010 Catalog
(FAO Schwarz 11/1/2010)
The legendary holiday catalog from famed toy retailer, FAO Schwarz
Celebrity style/giveaway Blog
(Bauer Publishing (Madberries/Life & Style) 5/1/2009)
This now-defunct blog was updated daily to feature both celebrity style news as well as hot product giveaways. Viewers entered to win daily and weekly prizes while getting the scoop on celeb fashion, beauty and home buzz. I've attached a Word doc of a number of blog entries I created (copied from the blog before it was taken down.)
Mission: Transition (Fashion)
(Lifetime Television online 4/1/2008)
Transition your wardrobe seamlessly from summer into fall.
Contemporary Wallpaper Trends
(HGTV.com 1/1/2012)
Plan a Backyard Party
(HGTV.com 1/1/2011)
Entertaining alfresco
What's Your Bedroom Style?
(HGTV.com 4/1/2010)
This is one of a series of quiz-formatted articles I've been assigned by various editors at HGTV.com. Fun and informative, this article combines an interactive personality-type quiz with great expert tips and advice for designing one's ideal home.