Professional Experience
I have spent the better part of a dozen years writing about beauty, retail, fashion and lifestyle brands, the last several as West Coast beauty and retail editor for Women’s Wear Daily. I have a particular passion for uncovering the entrepreneurs beneath marketing messages, identifying products and trends that are relevant to female consumers, and developing unique story angles on important consumer topics. Also, as a new mother, I have an at-home laboratory in my infant daughter that I use — often to my daughter's dismay — to test story ideas about parenting.
Expertise
Writer
12 Years
Specialty
Fashion
10 Years
Consumer Products
10 Years
Beauty
10 Years
Industries
Magazine - Trade magazines/publications (B2B)
8 Years
Newspaper - Local/Regional
4 Years