Professional Experience
Looking for high-quality brand messaging and sponsored content that truly resonates with your audience? Ralph Allora has done it all on behalf of acclaimed brands. His work has appeared in Architectural Digest, Advertising Age, Departures, Esquire, Forbes, The Wall Street Journal, and more. He’s crafted compelling stories for brands including Acura, Brooks Brothers, Canon, Heineken Light, Infiniti, Land Rover, Michelin, Montblanc, NetJets and Toyota. He’s also the author of Winning Sales Letters From Prospect to Close (McGraw-Hill), a practical guide for better sales communications.
Expertise
Copywriter
30 Years
Copy Editor
30 Years
Writer
30 Years
Specialty
Technology
30 Years
Travel
30 Years
Automotive
30 Years
Industries
Magazine - Large Consumer/National magazines
30 Years
Online/new media
23 Years
Advertising agency
5 Years
Total Media Industry Experience
30 Years
Media Client List (# assignments last 2 yrs)
Wall Street Journal (6-10), Meredith (10+)
Corporate Client List (# assignments last 2 yrs)
Wunderman Thompson (1-2), Kinzie Marketing (10+)
Other Work History
Author, Winning Sales Letters From Prospect to Close (McGraw-Hill); Co-founder, Co-Principal, TRAY Creative; Creative Services Director, Cargo Magazine, Conde Nast Publications; Group Marketing Director, Motor Trend and Automobile Magazine; Promotion Director, Esquire Magazine; Project Manager, Special Sections and Programs, Forbes Magazine; Senior Promotional Writer, U.S. News & World Report
Computer Skills
Word, Excel, PowerPoint, Mac Pages/Keynote, WordPress
References
Available upon request
Awards
At Automobile Magazine, oversaw development of Chrysler-sponsored promotion for college market, which won an International Automotive Media Award (Gold) for Best Multimedia Concept
