Shawndra Russell

22 Mimosa Drive Asheville NC 28806
Website: shawndrarussell.com
Contact

Professional Experience

For nearly 10 years, I've written about travel, craft beer and spirits, entrepreneurs, and digital marketing. I've also provided live event coverage for music festivals, beer festivals, and conferences. I love planning my next adventure, being outdoorsy, and playing volleyball. I've also written 5 books and plan to release another this year.

Expertise

Writer
7 Years
Social Media
7 Years

Specialty

Travel
7 Years
Food
7 Years
Entrepreneurship
7 Years

Industries


Magazine - Large Consumer/National magazines
5 Years
Magazine - Local/Regional magazines
7 Years
Online/new media
7 Years

Total Media Industry Experience

10 Years

Media Client List (# assignments last 2 yrs)

Visit North Carolina (10+), Capital at Play (10+), Meredith Travel Marketing Content Studio (3-5), Forbes (10+), Visit Savannah (10+), South Magazine (10+), CraftBeer.com (3-5), Explore Asheville (3-5), BeerAdvocate (1-2), Society South (10+), Savannah Morning News (10+)

Corporate Client List (# assignments last 2 yrs)

Content Science (10+), Savannah Taste Experience (10+), Ghost Coast Distillery (10+), 47Hops (10+), The Cotton Sail Hotel (10+), Armstrong Atlantic State University (1-2), Keller Williams (3-5), Snyder\'s of Hanover (10+), InfluenceandCo. (3-5), Integritive (3-5), Western Carolina University (1-2), Luquire George Andrews (10+), BFG Communications (10+), EnveritasGroup (10+)

Other Work History

Director of Marketing for group travel company for three years and charged with marketing all aspects of Booster and camp program during my time at Marshall University as a graduate assistant.

Computer Skills

Social dashboards and channels, Microsoft, video editing

Showcase

General

Why Asheville? 6 Reasons Travel Experts Are Talking
(Explore Asheville 5/5/2017)
Why does Asheville draw an eclectic mix of both locals and visitors to its mountain lifestyle? Just take a look at some of the recent accolades bestowed upon “The Land of the Sky” and you’ll see why foodies, music/beer/pet lovers, and people of all ages escape to Asheville year-round.
The Business of Books
(Capital at Play 3/25/2017)
Self publishing and independent book publishers in Western North Carolina.
These Indie Breweries Know How to Rock Facebook
(CraftBeer.com 7/14/2016)
This year at the Craft Brewers Conference during a session I attended about marketing, several people expressed frustration about using Facebook as a business. As someone who works in the digital marketing field daily, I could feel their pain, especially considering that Facebook reach is down 42 percent with that number to climb after Facebook’s June 29 announcement that personal pages will receive an even higher priority going forward.
Savannah, GA
(BeerAdvocate 4/1/2012)
Savannah is a European-influenced city that’s heavy on charm and good times. Stroll the cobblestone streets, explore the notable squares, and, of course, visit the quirky bars that dot downtown—all without having to be beer-less between stops, since open containers are permitted in the 2 square-miles of the Historic District. Talk about beer drinkers’ bliss.
Experience Section of Western Carolina University
(Western Carolina University 3/25/2016)
Condensed over 500 pages of content into new IA consisting of about 25 pages of new content focused on the student life and services available at one of the top adventure schools in the country, Western Carolina University.
A Food-Inspired Girls’ Getaway to Durham and the Triangle
(Visit North Carolina 1/25/2017)
A Food-Inspired Girls’ Getaway to Durham and the Triangle The DurhamA Food-Inspired Girls’ Getaway to Durham and the Triangle The Durham Hotel features a restaurant led by a James Beard Award-winning chef and a rooftop bar We’ve helped you and your friends explore the North Carolina coast and High Country. And now it’s time to rally your BFFs and head to the Triangle for a getaway centered in Durham, one of the most talked about food cities in the country.