Pitches That Worked: AFAR
A precisely targeted pitch immediately piqued an editor's interest
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Every writer should take a page from Alexis Adams’ book. Her pitch on the Greek delicacy of hortopita had everything editors dream of: extensive research on the subject, compelling storytelling, and a perfect peg to one of the publication’s departments. The result? A 500-word “Feast” article in the March/April 2012 issue of travel mag AFAR...