Amanda McCormick has worked with a wide variety of organizations including the New York City Ballet, the Film Society of Lincoln Center, startups Bitly and SocialFlow, Bertlesmann, and Lifetime Television. She is driven by a passion for equipping brands and businesses with powerful digital tools and communications strategies and has crafted custom training programs on digital and communications topics for AOL, Comedy Central, VH1, Time Inc, and many others. She blogs about the intersection of technology and branding at her blog, Jellybean Boom, and she is a frequent speaker on technology, social media, and writing on the web.