Sarah Mendelsohn is the Head of Social Media for Maybelline New York, where she leads social strategy for the brand and manages communities on Instagram and Twitter. She also freelances as a social media strategy consultant, community manager, and content creator for a variety of brands including BooHoo.com, Shiseido, Pinnacle Foods, Volvo, Keurig, and more. As a publicist and consultant to startups in creative industries, Sarah has been able to successfully place her clients in recognized outlets such as Good Morning America, Complex, GQ, Billboard, Huffington Post, Vibe, Hypebeast, Vogue, Lucky, and more.