Aramark is hiring: Digital Advertising Manager - Destinations in Phoenix
Aramark, Phoenix, AZ, United States, 85003
Title: Digital Advertising Manager - Destinations
Requisition #: 575174
Location: Phoenix, AZ, US, 85016
Job Description
Are you passionate about developing high-performing advertising campaigns and maximizing ROI? Aramark Destinations is seeking a Digital Advertising Manager to oversee and optimize paid media strategies across Search, Display, Metasearch, Social, Affiliate, and OTA platforms. This role requires expertise in managing campaigns across Google Ads, Facebook, LinkedIn, TripAdvisor, Yelp, Expedia, Booking.com, and other travel ad platforms. If you have a data-driven mindset, a deep understanding of audience targeting, and a passion for continuous improvement, we would love to hear from you.
As the Digital Advertising Manager, you will develop, execute, and optimize paid media campaigns that drive traffic, engagement, and bookings. You will work cross-functionally with creative, digital, and marketing teams while also managing external digital agency partners to ensure optimal performance. This role requires an analytical approach to budget management and ad performance across multiple advertising channels.
Job Responsibilities
- Develop and manage multi-channel paid advertising campaigns across:
- Search (Google Ads, Bing Ads)
- Display (Google Display Network, Programmatic Ads)
- Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago)
- Social Media (Facebook, Instagram, LinkedIn, Pinterest and more)
- Affiliate Marketing (Partnerships, Influencers, Sponsored Listings)
- OTA Travel Ads (Expedia TravelAds, Booking.com Sponsored Listings, Yelp Ads and more)
- Optimize bidding strategies, audience segmentation, and ad placements to maximize ROI.
- Monitor campaign performance and adjust strategies based on A/B testing, CTR, CPC, and conversion metrics.
- Collaborate with the creative team to develop high-performing ad visuals, copy, and landing pages.
- Manage relationships with OTAs and metasearch partners to enhance brand visibility and direct bookings.
- Implement and track conversion pixels, UTM tracking, and attribution modeling to measure effectiveness.
- Stay up to date with the latest trends in digital advertising, travel marketing, and emerging ad tech.
- Provide ongoing reports and actionable insights to key stakeholders.
- Reports directly to the Senior Director of Marketing, Aramark Destinations.
- Works closely with internal marketing teams and external digital agency partners.
Qualifications
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 3–5 years of experience managing multi-channel paid media campaigns.
- Hands-on experience with Google Ads, Facebook Ads, and OTA advertising platforms.
- Strong understanding of SEO, PPC, retargeting, and conversion rate optimization (CRO).
- Experience with Google Analytics, Google Tag Manager, and Metasearch advertising.
- Hospitality, travel, hotel or tourism industry experience is a plus.
- Search & Display Advertising (Google, Bing, Programmatic).
- Metasearch & OTA Advertising (TripAdvisor, Yelp, Expedia, Booking.com).
- Affiliate & Influencer Marketing.
- Paid Social Media Ads (Facebook, Instagram, LinkedIn, TikTok).
- Data Analytics & Performance Tracking.
- Audience Targeting & Remarketing.
- Budget Management & ROI Optimization.
- A/B Testing & Conversion Optimization.
- Attention to detail, strong copy writing skills, project management.
- Phoenix Area preferred